 | November 3, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Nestle Waters' recycling goals require collaboration
 Nestle Waters has set an ambitious goal of doubling the percentage of plastic water bottles that get recycled by 2018. The most efficient way to accomplish the goal starts with a collaborative effort and convincing state lawmakers to create systems that are supported by the companies that create the packaging, says Sustainability Director Michael Washburn. SmartBrief/SmartBlog on Restaurants (11/3)        | Learn about shopper’s love affair with digital tactics
Since its introduction in 1991, e-Commerce has grown to a multi-billion dollar sales channel. In fact, by 2015, as many as 90% of shoppers ages 14+ will shop online. Integrated Marketing would like to show you the implications of building a strong e-commerce business. Click here for a detailed overview of eCommerce | | Trends | | | | - Wal-Mart tops Kantar retail performance list
The 15th Kantar Retail PoweRanking Study, which ranks top-performing retailers, put Wal-Mart on top, followed by Target, Kroger, Costco and Publix. Factors include store branding strength, category leadership, innovation in marketing and merchandising, and good supply-chain management. Progressive Grocer (11/2)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Clorox online forum seeks stories, offers advice
Clorox has launched Bleach It Away, an online community seeking real-life stories and offering tips and advice for using bleach. The site includes instructional videos and access to MyStain mobile applications that provide information on how to remove specific stains. Drug Store News (11/2) - Heinz, Orange Leaf give thanks to troops
Heinz and Orange Leaf are among those supporting U.S. troops as Veterans Day approaches on Nov. 11. Heinz ketchup bottles in restaurants read "Our Turn to Serve," and have QR codes that allow smartphone users to compose messages to troops; Orange Leaf Frozen Yogurt is giving customers tools to write thank-you notes. MediaPost Communications/Marketing Daily (11/2)  - Gluten-free store opens in San Francisco
Gluten Free Reviewer Grocery, which opened in June, is the first San Francisco grocery devoted to gluten-free items, owner Topher Delaney said. The 1,200-square-foot store stocks about 700 items and appeals to customers with celiac disease or gluten sensitivity who can "go into and not have to read a single ingredient," said one person with celiac disease. The Wall Street Journal (tiered subscription model) (11/3)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
| Health & Wellness | | | | - Report highlights opportunity with health-focused consumers
A report from Capgemini describes a growing consumer group, termed Lifestyles of Health and Sustainability, that constitutes about 19% of U.S. adults. Food sales to this group could increase fourfold in the next five years, according to the report, as concerns about obesity remain in the spotlight and consumers seek food that combats chronic illness, including heart disease and diabetes. Progressive Grocer (11/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| GMA News | | | | - Are environmental conditions contaminating food in your plant?
Environmental monitoring (EM) programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions.
On Tuesday, Nov. 15, from 1 p.m. to 3 p.m. (EST), join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices.
Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. For more information or to register online, click here.
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--Harriet Beecher Stowe,
American writer  |
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PepsiCo outbid Bimbo and Bunge to acquire Grupo Mabel, a leading cookie and cracker maker in Brazil, sources said. PepsiCo reportedly will pay about $520 million. Mabel makes about 150 types of snacks at five factories throughout Brazil. 
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