 | November 7, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Oreo makes a splash in India
Kraft Foods launched locally made Oreo cookies in India in April, and the brand now commands 6% of the cookie market and 31% of the creme-filled chocolate cookie category. "Right at the onset, we adopted a strategy to drive awareness and rapid trials," said a company executive. "Along with its pricing strategy, the company's 1.2 million-store network in urban and rural India came handy too." The Economic Times (India) (11/7)        | Learn about shopper’s love affair with digital tactics
Since its introduction in 1991, e-Commerce has grown to a multi-billion dollar sales channel. In fact, by 2015, as many as 90% of shoppers ages 14+ will shop online. Integrated Marketing would like to show you the implications of building a strong e-commerce business. Click here for a detailed overview of eCommerce |  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
 - Ad Age names Coca-Cola the year's top marketer
Coca-Cola was named Marketer of the Year by Advertising Age, which praised the 125-year-old beverage giant for efforts including the global Coca-Cola Music campaign and the Freestyle 100-drink beverage fountain. The company is also focusing on smaller brands, promoting Fuze with a TV campaign and launching a YouTube video for Smartwater starring Jennifer Aniston, which went viral. Advertising Age (tiered subscription model) (11/7)  | Large banks declined 9 out of every 10 of small business loan applications over the last year. It's a problem that fundyng.com is here to fix. Get a FREE financial assessment and learn how Fundyng.com can provide your business with up to $250K in 3 days. To qualify, your business must be at least one year old and accept credit cards as a form of payment. |
 - Meet Walter Robb, the other Whole Foods CEO
Walter Robb, co-CEO of Whole Foods Market with more widely known John Mackey, is the one who pushes for expansion, sometimes sparking internal arguments. About a decade ago, Robb urged expansion into Canada. The result: seven Canadian locations, with a plan to have 35 by 2018. The Globe and Mail (Toronto) (11/7)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - College students head to grocery store for nutrition class
University of Louisville students learn about nutrition in the aisles of a grocery store from dietitian Karen Newton, who compares products and explains which are the better choices. Newton, who oversees the university's Office of Health Promotion, says counseling students showed her how much they did not know about shopping and cooking for themselves, so the Basic Pantry program teaches them how to make "healthy choices the easy choices." The Courier-Journal (Louisville, Ky.) (11/3) | GMA News | | | | - Are environmental conditions contaminating food in your plant?
Environmental monitoring programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions.
On Tuesday, Nov. 15, from 1 p.m. to 3 p.m. (EST), join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices.
Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. For more information or to register online, click here.
| Government & Food Safety | | | |
| SmartQuote | | | |  | All growth is a leap in the dark, a spontaneous unpremeditated act without the benefit of experience."
--Henry Miller,
American novelist and painter  |
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