| February 21, 2012 | News for the retail industry |  |  | |
- Cabela's to grow with smaller footprint
Outdoor sporting goods retailer Cabela's plans to open five full-sized stores this year, and this fall will launch its first Cabela's Outpost store near Yakima, Wash. The 40,000-square-foot format was created to serve small towns with avid hunters, fishermen and campers but not enough people to support a full-sized Cabela's, the company said. MediaPost Communications/Marketing Daily (2/18)       | Analyzing parcel carrier data is critical to obtaining optimal shipping rates. Download our case study to learn how enVista's Carrier Contract Management services enabled Vera Bradley to determine their optimal carrier, identify carrier service failures and cost savings opportunities, and significantly reduce annual transportation spend. | - Barnes & Noble launches $199 Nook Tablet
Barnes & Noble unveiled an 8-gigabyte Nook Tablet priced at $199, which the company hopes will better compete with Amazon's Kindle Fire. The bookstore chain also dropped e-reader Nook Color from $199 to $169. Both gadgets are available on Barnes & Noble's website and will be sold at Best Buy and Wal-Mart Stores in coming weeks. CNET (2/21) - Adidas challenges Nike in China with fashion
Adidas is working around intense competition in the broad middle of sports apparel in China by expanding into children's clothes and high-fashion. Adidas is targeting the gateway consumer of high fashion with the Y-3 division, selling such items as fur and leather trench coats for about $3,100. The Wall Street Journal (2/20)  | Consumer expectations surpass retailer realities. Cross-channel shopping is the new norm: 54% of consumers regularly employ two or more channels before they make a purchase. 20% expect to redeem the same coupons and promotions in stores and online. Download the full results to understand consumer cross-channel expectations. |
 - Do shorter skirts mean a rising economic tide?
Hemlines were higher than last season at last week's New York Fashion Week, according to an analysis by Business Insider, which tied the findings to the theory that shorter skirts indicate an improving economy. "Like the stock markets, hemlines are going up and down daily and seasonally," says Ken Downing, head of womenswear at Neiman Marcus. The Business Insider (2/20) - Reports predict Gen Y shopping habits for 2012
Consumers age 18-to-29 will continue their love affairs with designer labels and premium brands this year, both at brick-and-mortar stores including Nordstrom and Saks and via online and mobile channels, according to American Express Business Insights. Men's accessories are expected to be a particularly hot category in 2012, according to other studies from IBM and NPD Group. Forbes (2/20)  | A large men’s apparel retailer has found the key to loyalty success with an initiative that allows customers to engage with the brand on their terms, not based on a time sensitive promotion. Download A Cross-Channel Loyalty Case Study to learn how this retailer has ensured that its brand is aligned across channels for a cohesive loyalty program. |
 | Retail Technology |  |  | | - How some retailers find F-commerce success
 Reports last week that retailers were dropping their Facebook stores didn't tell the whole story, says 8th Bridge CEO Wade Gerten. "The best way to monetize social media is to empower people to promote products to their friends not for brands to spam you on Facebook," writes Gerten, who points to Ticketmaster and Delta Airlines as examples of companies doing F-commerce right. Forbes (2/17)  | See how Cardmembers use American Express OPEN Cards to help run their business:
“I use my Business Card on all of my company’s shipping costs because it helps us save more money for the business.” -Anis Lacerte, Anais Corp
With The Business Gold Rewards Card, you can earn 2X points on your shipping purchases.
LEARN MORE & APPLY |
  | Main Street | | | | - How to stake out turf in local search
Getting in on the local-search boom doesn't require deep pockets but close attention to your website's geo-specific keywords and local profile pages, writes Jon Schepke. Boost your local appeal with photos, and encourage customer reviews through Google and Yelp to increase click-through and conversion. MarketingProfs (2/16)
| NRF News | | | | - Retailers say customer experience, interaction most important priorities in 2012
Retailers have moved from cost-cutting to customer centricity, according to a new report from the NRF Foundation and KPMG. Hundreds of retail executives surveyed in this year's "Retail Horizons: Benchmarks for 2011, Forecasts for 2012" shared their strategic initiatives for 2012, which found that retailers this year will focus on IT investments, mobile platforms, and enhancing customer service initiatives. According to the survey, seven in 10 companies rank customer satisfaction as their top priority for this year. Read more. - 4 ways to design with a tablet in mind
Though smartphones and tablets both fall into the "mobile" category, each require a completely different set of design parameters, according to Resource Interactive's Stephen Burke. In a blog post, Shop.org's Fiona Swerdlow shares Burke's tips on how to make tablet design engaging, shareable, shoppable and extendable. Read more. Shop.org Blog (1/20)
| Chain Restaurant News | | | | - Yum! CEO shares fresh plans for growth at home
 Yum! Brands is enjoying overseas growth, but its Taco Bell and KFC chains haven't been doing as well at home. New dishes at Taco Bell including the Doritos Locos Tacos, a planned premium line of Mexican bowls and a brand repositioning at KFC that's focused on freshness are the major moves the company is making to boost domestic sales, says CEO David Novak. The Wall Street Journal (2/21) | |  | | Position Title | Company Name | Location | | Email Marketing Manager | Golfsmith | Austin, TX | | Buyer, Petites | Stein Mart | Jacksonville, FL | | Vice President of Human Resources | Teavana | Atlanta, GA | | Selling Manager, Women's Shoes - NYC Store | Saks Fifth Avenue - NYC Store | New York, NY | | IS Director of Operations | PetSmart | Phoenix, AZ | | Merchandise Planner | The Bon Ton Stores | Milwaukee, WI | | Corporate Recruiter - Merchandising and Retail | Meijer | Grand Rapids, MI | | Store Director - In Training | Meijer | Grand Rapids, MI | | Corporate Counsel | Meijer | Grand Rapids, MI | | AVP - Marketing | West Marine | Watsonville, CA | | Senior Manager, Manhattan WMS Applications | PEAPOD | Lake Zurich, IL | | Maintenance Associate | Rooms To Go | Charlotte, NC | | The North Face: Customer Relationship Management Manager | The North Face | San Leandro, CA | | Visual Merchandiser Manager | Castle Megastore Group | Tempe, AZ | | Senior Product Manager | dunnhumby | Cincinnati, OH | | VP Customer Strategy | Burlington Coat Factory | Burlington, NJ | | Vice President of eCommerce | The Vitamin Shoppe | North Bergen , NJ | | Merchandise Planner/Distributor | Navy Exchange Service Command | Virginia Beach, VA | | General Manager | Saks Fifth Avenue | Short Hills, NJ | | Business Development - Home Office Based | The French Company/FacilityConnect | Twinsburg, OH | | Demand Planner | Staples, Inc. | Framingham, MA | | Buyer - Men's Personal Furnishings | Burlington Coat Factory | Burlington, NJ | | Director of Procurement Services | Burlington Coat Factory | Burlington, NJ | | VP eCommerce | Burlington Coat Factory | Burlington, NJ | | Contract Recruiter - Merchandising | Burlington Coat Factory | Burlington, NJ | | | Click here to view more job listings. | | |
| SmartQuote | | | |  | Curiosity is one of the permanent and certain characteristics of a vigorous mind."
--Samuel Johnson,
British writer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | | | | | | | Recent NRF SmartBrief Issues: - Monday, February 20, 2012
- Friday, February 17, 2012
- Thursday, February 16, 2012
- Wednesday, February 15, 2012
- Tuesday, February 14, 2012
| | | Lead Editor: Megan Conniff
Contributing Editor: Faye Rapoport
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
Of the 247 retail executives surveyed, 95% said they are actively engaged in customer segmentation, compared to only 66% five years ago. Source: Retail Horizons: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.