 | News about digital retail commerce |  |
- Nordstrom to double e-commerce investment
Nordstrom will invest $990 million, about one-third of its capital expenditure budget, on its online retail efforts during the next five years, starting with $140 million in spending this year, the company said. The upscale retailer expects to add about 400 e-commerce employees this year, for both its direct e-commerce and HauteLook flash-sale site. InternetRetailer.com (2/20)       | Have you met your perfect ecommerce match?
We all dream of a world where orders come pouring in from multiple channels. This is a reality for many who've met their ecommerce match, the perfect combination of skills and technology. Take your ecommerce to the next level. Download our success formula. | - Valentine's Day m-commerce hits holiday highs
Retail websites saw between 12% and 15% of their traffic from mobile devices in the week leading up to Valentine's Day compared to the same week last year, proving that the rapid adoption of m-commerce during the holidays wasn't a fluke, says IBM's John Squire. "A permanent change is in effect with the empowered consumer turning to mobile devices not just for blockbuster shopping days but for all holidays and shopping occasions in between." MediaPost Communications/Mobile Marketing Daily (2/20) - A primer on m-commerce: Although mobile commerce still accounts for only a small fraction of total retail sales, the technology is still new, major investments are rolling in and innovation is very much a work in progress, observes Eric Koester, founder of the mobile marketplace Zaarly. Koester offers up seven things CEOs need to know about m-commerce. Forbes (2/20)
- How some retailers find Facebook-commerce success
 Reports last week that retailers were dropping their Facebook stores didn't tell the whole story, says 8th Bridge CEO Wade Gerten. "The best way to monetize social media is to empower people to promote products to their friends not for brands to spam you on Facebook," writes Gerten, who points to Ticketmaster and Delta Airlines as examples of companies doing F-commerce right. Forbes (2/17)  | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
 | New Media & Technology |  |  | | - 3 tips to improve personalized selling
Personalized offers that are relevant to shoppers can boost conversions, much as the relationships sales clerks build with regular customers over time can boost sales at brick-and-mortar stores, according to Practical eCommerce. Tips for taking a more personalized approach include building long-term relationships and focusing on the individual rather than using "crowd wisdom" to recommend products. Practical eCommerce (2/20)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Fab.com launches in European countries
Fab.com recently acquired Berlin-based flash-sale site Casacanda and has launched designer home-goods selling site Fab.de in Germany, Austria and Switzerland. The U.S.-based online retailer plans to expand its presence in more European countries and says international sales will comprise 10% to 20% of its revenue this year. InternetRetailer.com (2/20) - Burberry to tweet animated GIFs ahead of runway show
 Burberry is gearing up for its annual "Tweetwalk" runway show and is planning to build buzz by tweeting links to animated GIFs. The fashion house also will promote its London show on its branded website, its Facebook page and Chinese social networks Sina Weibo and Youku. Mashable (2/20) - U.K. is fastest-growing market for eBay
EBay has seen double-digit growth among users in Britain, and the site was the most-visited in the U.K. in the first week of February, according to Hitwise. The site has been shifting away from its focus on used goods and collectibles toward partnering with retailers to sell new products. The Telegraph (London) (2/20)  | Consumer expectations surpass retailer realities. Cross-channel shopping is the new norm: 54% of consumers regularly employ two or more channels before they make a purchase. 20% expect to redeem the same coupons and promotions in stores and online. Download the full results to understand consumer cross-channel expectations. |
| Interactive Advertising | | | | - Baidu rides Chinese online-advertising boom
Chinese search engine Baidu is making big bucks as advertisers flock online to reach China's consumers. The company, which handles four-fifths of Chinese search queries, saw ad revenues surge by 83% last year, and had 488,000 active online marketing customers, up 18% from 2010. "The average spending for advertisers have been growing very quickly," notes Shenzhen-based analyst Dundas Deng. BBC (2/16), Bloomberg (2/16) | Shop.org Spotlight | | | |  | - The science of shopping cart optimization
E-commerce executives are continually trying to figure out the behaviors that drive shopping cart abandonment – especially when 7 out of every 10 shoppers with items in their carts are not completing their transactions. In a March 28 webinar offered exclusively to Shop.org members, Charles Nicholls, founder and chief research officer of SeeWhy, will offer insight into what steps retailers can take to entice shoppers to check out -- rather than back out -- of their transactions. Learn more and register. |
- Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as in Shop.org SmartBrief. Learn more.
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Four in 10 retailers say building out their mobile shopping and payments capabilities will be a key strategic priority over the next 12 months, a 15% increase over 2011. Source: 
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