| February 23, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kraft CEO discusses plans for company's split
Irene Rosenfeld, chairman and CEO of Kraft, told Wall Street analysts that splitting the company into a snack foods unit and a grocery business will "accelerate our performance." After the split, planned for later in 2012, the two companies will "compete from a position of strength in their respective markets, and both will be well-positioned to outperform their peers and deliver attractive shareholder returns," she said. Chicago Tribune (2/22)       - P&G gives Tide Pods a spin
Procter & Gamble is introducing Tide Pods, dissolvable packets of Tide detergent that offer convenience for consumers. "Instead of measuring out the cup, filling the cup in there, you just toss it in," says Kris Burdis of United Supermarkets, which is carrying the pods. The Wall Street Journal (2/23)  | The Business Platinum Card® from American Express OPEN
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  | Trends | | | | - Competitors are unfazed by Pepsi's proposed ad push
Coca-Cola CFO Gary Fayard said he is content with Coke's marketing budget, despite a vow by PepsiCo to raise its outlays up to $600 million. Dr Pepper Snapple Group CEO Larry Young says increased spending by Pepsi would likely help his brands as well, as they are sometimes distributed with Pepsi products. Reuters (2/22) - Former PepsiCo executive: Creativity is needed in supply chain
 Steve Gold, who was chief supply chain officer at PepsiCo, said supply chain leaders can no longer simply negotiate better prices for products and transportation. "This function has rested on its laurels for a long time, and unfortunately, many supply chain leaders don't think they have the permission to be creative in their role. They could have a huge input on the model," he said. SupplyChainDigital.com (2/17)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 - Oreo revs a birthday celebration
Oreo is marking 100 years since it was created with limited-edition Birthday Oreos and an Oreo-sponsored car that will be driven by Tony Stewart at a NASCAR event in Daytona, Fla. Kraft has partnered with Stewart since 2010 and has sponsored NASCAR since 2000. Adweek (2/22)  - H-E-B launches TV campaign
H.E. Butt Grocery is running six television spots with family-based stories and the tagline "No Store Does More." The 15-second ads "bring a little more fun and humanity to what was essentially a price-driven message," said Chris Smith, creative group head at branding firm The Richards Group. Progressive Grocer (2/22)  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
| Health & Wellness | | | | - Almonds win heart association certification
Almond packaging has been certified to carry the Heart-Check logo from the American Heart Association, said the Almond Board of California. The certification is based on fat, cholesterol and sodium guidelines, and indicates the nuts contain 10% or more of the daily requirement of at least one nutrient. CandyAndSnackToday.com (2/23) | GMA News | | | | - GMA and A.T. Kearney release new retailer data report
GMA and A.T. Kearney recently released Capitalizing on Retailer Data Within the CPG Organization, which reports results of a thought leadership session focused on challenges and opportunities for leveraging retailer data in consumer packaged goods companies.
More than 30 value chain executives participated in this discussion on how to capitalize on retailer data, develop collaborative approaches, and build IT and analytic capabilities.
"Capitalizing on retailer data is as much about how CPG companies apply learnings in decision making as it about bringing these insights to the retailer to win with their consumers," said Jeanne Iglesias, GMA senior director, industry affairs and collaboration. Download the report.
| Government & Food Safety | | | | - Connecticut mulls genetic food labels
A bill in Connecticut would require labels for any food sold in the state with genetically engineered ingredients. "Genetic modified ingredients are no different nutritionally and from a safety standpoint than other foods that do not have genetically modified ingredients," said GMA's Gregory J. Costa at a public hearing on the proposal. The Hartford Courant (Conn.) (2/22)
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