February 17, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Nestle innovation to spur growth, CEO says
Nestle will expand items such as its Special.T tea and BabyNes infant-formula capsule systems to new markets in an effort to increase sales and overcome the economic downturn. "There is no growth tailwind going to help sell products as they are, so you have to take action," said Nestle CEO Paul Bulcke. "We are really aligned to drive innovation in what looks like a slower growth environment." The Wall Street Journal (2/17) - Coca-Cola reports B+ on sustainability efforts
"Reasons to Believe," Coca-Cola's eighth systemwide sustainability report, uses stakeholder feedback and follows Global Reporting Initiative requirements, giving the company a B+. Some highlights include the PlantBottle technology, improved water efficiency and reduced global carbon emissions. GreenerPackage.com (2/14)  Trends |  |  | | - Holograms to become hallmark of CPG coupons
CPG marketers will issue coupons bearing a standardized hologram in an effort to prevent fraud. Counterfeiters will be unable to replicate the 3-D images, deterring distribution of unauthorized copies. RetailWire (free registration) (2/15) - Smartphone shopping improves customer planning
Interactive shopping technologies are helping consumers shop before entering a store. Ninety percent of shoppers say they know what they're buying before they arrive, 75% assert that they are smarter shoppers than they were a year ago, and 86% believe they are getting more precise in what they buy, according to Deloitte's American Pantry Study conducted in October. Progressive Grocer (2/16) - Consumer satisfaction is on the rise
According to the 2011 ASCI index, national customer satisfaction for grocery store shoppers rose 0.1% to 75.8 on a scale of 0 to 100 for the fourth quarter of 2011. Although the improvement is slight, it reflects an economy on the upswing. Progressive Grocer (2/16)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY |
  Advertising & Marketing |  |  | | - Price Chopper directs customers toward healthy, convenient meals
To promote simple, inexpensive, healthy dinners, Price Chopper Supermarkets created the Meal Central Solutions Center, an in-store display suggesting a meal idea, with easy recipes and main ingredients available in a convenient location. The ingredients are discounted, and the entire meal is available at a package price. Progressive Grocer (2/16) Health & Wellness |  |  | | - Food manufacturers embrace gluten-free as a lifestyle, not a fad
As companies realize gluten-free living isn't going away, they are launching new products and relabeling existing ones to connect with consumers with celiac disease and other health issues that make them sensitive to gluten. "There is a core of consumers who need these products," says Dr. Elizabeth Arndt, director of research and development for ConAgra. "The growing selection of gluten-free foods is not like the low-carb craze was. The trend is helping to raise the bar on product quality and nutrition." A certification program aims to ensure products live up to the standards consumers need. Food Processing (2/14) GMA News |  |  | | - Early bird rate for GMA Food Labeling Workshop ends Feb. 28
On March 20 to 22, in Washington, D.C., join GMA for Complying with Regulatory Requirements for the Labeling of Packaged Foods, a comprehensive three-day workshop on food labeling rules that will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service.
GMA's staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development. Instruction, interaction and hands-on activities provide an intensive introduction to labeling rules or an intermediate refresher course. Early bird rate ends Feb. 28 -- register now! Government & Food Safety |  |  | | SmartQuote |  |  | |  | Success is blocked by concentrating on it and planning for it. ... Success is shy -- it won't come out while you're watching." --Tennessee Williams, American playwright  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Thursday, February 16, 2012
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