| News about digital retail commerce |  |
- Gap recruits bloggers to style new digital catalog
Gap worked with digital agency AKQA and partnered with six fashion blogs to create an online catalog that gives the bloggers free reign to put the retailer's featured pieces together in new ways. The catalog, dubbed Styld.by, lets users bookmark, collect and share their favorite looks on a variety of social platforms. ClickZ (2/15)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - Fab.com, Etsy seek to sell online with storytelling components
Etsy, Fab.com and Shapeways are among the online retailers offering more interactive buying experiences, giving customers a hand in the design process and using product "stories" to add value to the purchase. "[We] want to be involved in the products that we care about. [This] enables people to rediscover the value of the goods that they buy," says Shapeways CEO Peter Weijmarshausen. Adweek (2/14) - Report: China's online luxury sales soar
 Online luxury sales in China rose 68.8% to more than 10 billion yuan in 2011, and is on track to continue growing as more high-end brands enter the market, according to data from iResearch. "Many second- and third-tier brands are not yet being sold in China. When they enter the market, online selling would be the best channel for them," said analyst Ding Jiaqi. China Daily (Beijing) (2/14)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | New Media & Technology |  |  | | - App helps shoppers buy the styles they see
Kaleidescope is a new mobile application launched this week that lets smartphone users shop for styles they see in images on style blogs and other sites. Users click on a specific item, and the app comes back with a selection of similar goods from retailers including Net-a-porter, bergdorfgoodman.com, neimanmarcus.com and macys.com. Women's Wear Daily (subscription required) (2/14) - How to boost conversions with better landing pages
Boosting conversion rates can be more art than science, but taking some basic steps to improve your landing page can improve the odds, according to Practical eCommerce. Focus first on continuity, making sure that PPC ad copy matches what customers will find when they click through to your site. Practical eCommerce (2/14)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
| Interactive Advertising | | | | - Facebook uses "want" and "own" buttons for targeting
Facebook's "sponsored stories" ads have reached a second phase in which users are being targeted based on their video-watching, song-listening and gaming habits. The information is derived from new buttons "want" and "own" adding to Facebook's "like." ClickZ (2/14) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Retailers: What's your Pinterest strategy?
Retailers are forever searching for new ways to connect with shoppers, especially in the social sharing environment. In a new post on the Shop.org blog, Artemis Berry, senior director of content and community, details why niche site Pinterest is hitting all the right notes with socially-minded consumers and retail brands. Berry explains that after one year of huge success, retailers should consider Pinterest for a fresh, new way for niche social engagement. Read more. Shop.org Blog (2/15)
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Six in 10 retail customers with smartphones report using their devices while in brick-and-mortar stores to search for better prices elsewhere. Source: 
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