 | News about digital retail commerce |  |
 | Think you know everything about social commerce?
Social commerce is on the "to do" list of every marketer this year. But do you know what true social commerce is, and how to use it to drive measurable ROI? Download our whitepaper to learn more. | | Online Retail Trends |  |  | | - Mobile shopping continues to grow
More than a third of mobile gadget users say they use the devices to shop, and plan to spend about $575 on mobile purchases during the next year, according to a survey from an industry group. Consumers use smartphones and tablets to browse and buy both in-store and online, redeem gift cards and search for coupons, the survey found. Women's Wear Daily (subscription required) (2/27)      - In-app purchase revenue will pass pay-per-download: In-app purchase revenue on mobile devices should surpass pay-per-download for the first time in 2012, projects an ABI Research study. That coincides with an IHS Screen Digest prediction that in-app purchase revenue would rise from $970 million in 2011, representing 39% of the market, to 56% or $5.6 billion by 2015. eMarketer (2/28)
- Australia's online retail grows at a faster rate
 Online retail in Australia only makes up 5% of total retail sales, but e-commerce is growing at a faster rate than traditional retail and is expected to grow to 10% of the total within five years, according to a new report from the National Australia Bank. Online sales grew 29% last year while brick-and-mortar business rose 2.5%, the report says. The Age (Melbourne, Australia) (2/28)  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  - Survey: Customers share discount e-mails
Marketing e-mails that include discounts are shared most often, according to Emailvision. E-mail campaigns with discounts were shared 34.7% of the time, followed by missives that included humorous content that were sent along to others 20.8% of the time, the report says. eMarketer (2/28)  | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
 | Companies in the News | | | | - Gilt Groupe partners on luxury lifestyle magazine
Gilt Groupe has teamed up with publisher Niche Media and Hudson News on a multichannel luxury lifestyle magazine dubbed Du Jour, set to launch this fall. The glossy publication's digital edition will include links for readers to click through and buy items included in the editorial content. Mashable (2/27) - Mulu offers online retail with a charitable twist
Start-up Mulu.com shares celebrity, consumer and retailer recommendations for product purchases with links to the site where users can buy them, along with a description of the causes each page creator supports. The site, which debuts next month, derives affiliate ad revenue, which is split with site curators, who donate a portion to their cause. USA TODAY/Technology Live blog (2/27)
- Best Buy mobile ad targets, incentivizes laptop shoppers
Best Buy's mobile ad on Pandora takes users directly to the retailer's mobile-optimized page for laptop shopping, where they can take advantage of the ad's promoted free data transfer if they buy a laptop. "Best Buy is putting a call to action into the mobile ad campaign that, when clicked on, sends mobile consumers to a page deep within their mobile site where the offer can most-effectively be converted into a sale," said mobile-marketing consultant Wilson Kerr. MobileCommerceDaily.com (2/27) - How to add augmented reality to marketing campaigns
The phrase "augmented reality" has been around for about two decades, but only in recent years have marketers begun to integrate the technology into campaigns, writes web marketer Adam Broitman. He offers fellow marketers a guide to using the technology to create more effective campaigns. iMedia Connection (2/28)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 | Shop.org Spotlight | | | | - Best strategies for effective IT management
From kiosks, mobile phones to brick-and-mortar stores, retail IT professionals are constantly trying to stay a beat ahead of today's ever-changing technology and have solutions prepared for any situation. In a March 1 STORES Knowledge Series webinar, Kaseya's Ray Barber will discuss best practices for applying an effective IT plan to overcome today's IT challenges and decrease the impact downtime has on businesses. Additionally, ShoeDazzle.com's senior systems administrator will provide an online retailer's perspective for overcoming these challenges. Learn more and register. - ModCoth.com, Bed Bath and Beyond and Coach are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a search marketing lead with ModCloth.com, two digital marketing manager positions with Bed Bath and Beyond, and a manager of social and mobile marketing for Coach. All Shop.org member companies are invited to post jobs for free. View the job board.
| SmartQuote | | | |  | A man of courage flees forward in the midst of new things."
--Jacques Maritain,
French philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Monday, February 27, 2012
- Friday, February 24, 2012
- Thursday, February 23, 2012
- Wednesday, February 22, 2012
- Tuesday, February 21, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
In 2011, 61% of retailers reported their average consumer basket size totaled more than $60 per trip, compared to 36% in both 2010 and 2006. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.