  February 15, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Kellogg buys P&G's Pringles business
Kellogg said it will strengthen its snacks business with the purchase of Procter & Gamble's Pringles for $2.7 billion. "Pringles has an extensive global footprint that catapults Kellogg to the [No. 2] position in the worldwide savory snacks category, helping us achieve our objective of becoming a truly global cereal and snacks company," said Kellogg President and CEO John Bryant. The Wall Street Journal (2/15), USA TODAY/The Associated Press (2/15) - Burt's Bees introduces new line for millennials
Gud, a new product line from Burt's Bees, will be marketed to women ages 18 to 24. "We wanted to provide something for these women, who are very sensorial. They may make great choices to protect the environment, but they're not as on the lookout for villain ingredients, or worried about wrinkles, as the Burt's Bees shopper is. She is the kind of woman who will pop open the cap in the store looking for an indulgent fragrance," says Garrett Putman, global marketing manager for Burt's Bees. MediaPost Communications/Marketing Daily (2/14)  | Inventory Optimization for the Consumer Products Industry A big question for consumer products companies is how to efficiently manage working capital that is often tied up in inventory. Read this solution brief to learn how inventory optimization can facilitate coordinated, integrated and multi-echelon inventory planning, improving turns and service levels while freeing working capital. |
 Trends |  |  | | - Many Americans bail on breakfast, survey finds
Fewer than half of Americans eat breakfast daily, according to a survey. Residents of Southern cities have a higher propensity to skip what 61% of adults deem the most important meal of the day, but those hailing from New York and Los Angeles claim the worst morning energy deficiency. Progressive Grocer (2/14)  |  |  |  | How to turn money you already spend into points you can use: Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. LEARN MORE & APPLY |  |  |  |  |
  Advertising & Marketing |  |  | | - Whole Foods works to expand socioeconomic appeal
Top-dollar grocer Whole Foods Market is looking to alter its reputation, aiming to appeal to a less affluent clientele with smaller stores. The Austin, Texas, chain finds its reputation for pricey, organic food a disadvantage in a diverse market and hopes smaller locations will accelerate growth nationwide. The Wall Street Journal (2/14) Health & Wellness |  |  | | - Va. district will no longer serve peanut products
A school district in Virginia will stop selling peanut products in vending machines and eliminate prepackaged peanut butter and jelly sandwiches from cafeterias in elementary schools. Officials say the decision follows a student's death from an allergic reaction to a peanut she was given by another student on the playground. Pediatric allergist Stanford Massie recommends that all schools reconsider serving peanut butter. WTVR-TV (Richmond, Va.) (2/13)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS) Wondering how to put social to work for you? Only Bazaarvoice helps you get closer to consumers via social, then turn these conversations into decision-grade data. Turn social data into real results: turbo-charge your marketing. Create the right products. Expand margins. Let’s talk. Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  |  |  | |  | GMA News |  |  | | - Consumer Complaints Management Conference registration now open
For more than 10 years, the GMA Consumer Complaints Management Conference has provided consumer affairs and complaint management specialists with the roadmap for effective complaint management.
This conference, being held in Dallas on May 14 to 16, is not just a training seminar -- it is an investment in you, your company and the brands it represents, with a clear impact on the bottom line. By registering for this conference today, you'll gain the right tools for dealing with complaints, innovative strategies for brand management and valuable industry contacts all tailored to the food and consumer products sector. More information. SmartQuote |  |  | |  | Genius ... means little more than the faculty of perceiving in an unhabitual way." --William James, American psychologist and philosopher  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Tuesday, February 14, 2012
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| | | Lead Editor: Rebecca Pollack Scherr Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
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