  February 10, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Nestle chief talks global food challenges
Speaking at a Feeding the World meeting in Geneva, Nestle CEO Paul Bulcke said the "future challenge of food is not going to be as easy as it was in the past." He said water scarcity and slowing growth of crop yields will present hurdles as the world adds 2.3 billion "increasingly affluent" people over 40 years. Bloomberg (2/9) - PepsiCo beverages and snacks will stay together, CEO says
PepsiCo CEO and Chairman Indra Nooyi said there are no plans to split the company into a snack business and a beverage business, despite pressure from analysts who say two companies would be more valuable than one. An internal analysis found "shareholder value is maximized with PepsiCo as one company because, especially in emerging and developing markets, the two businesses depend on each other to grow," she said. CNBC (2/9)  | WEBINAR — Debating the State of Social Research Join 3 top experts as they dissect, debate and probably disagree on the future of Social Research. Bring questions to this interactive session covering: social listening strategies, text analytics, ad hoc queries and the impact of big data. Leave with insight for your 2012 strategy. Register Now! | - CPG companies share packaging insights
Representatives of Heinz, PepsiCo and other companies shared insights on packaging innovations during the Packaging Conference in Las Vegas this week. Heinz has launched Dip and Squeeze ketchup packs that serve as dipping trays; PepsiCo has rebranded Gatorade as the Gatorade G series. "When someone touches the package, it is a great opportunity to connect with the consumer," said a PepsiCo official. PlasticsToday.com (2/9) - Online shopping for CPG is most popular with those 45 and older
"The Checkout," an ongoing shopper-behavior study, shows increasing comfort with shopping online among all age groups, with baby boomers taking the lead. Fifty-two percent of shoppers ages 50 to 54 buy health and beauty products online, and 29% of those ages 45 to 49 buy food and beverages online. "Grocery shopping online is a concept most shoppers have yet to adopt, which means there are conventions ingrained in their shopping behavior that must be disrupted," said Craig Elston, senior vice president of The Integer Group. Drug Store News (2/9)  Advertising & Marketing |  |  | | - Seventh Generation to dub products "Lorax Approved"
The "Lorax" movie, based on Dr. Seuss' famous environmental fable, is being seen as a major green-marketing opportunity. Nearly 70 organizations, including the Environmental Protection Agency and Seventh Generation, were selected for the movie's eco-friendly promotional push. "Our partners needed to legitimately be in the environmental space," said Universal licensing chief Stephanie Sperber. "The brands and messages had to ring true to the Lorax story." Google/The Associated Press (2/8) - Gillette tries on Fashion Week sponsorship
Procter & Gamble's Gillette brand is participating in New York's Fashion Week through a partnership with MADE, which hosts fashion shows, parties, concerts and other events. As part of the weeklong MADE for Gillette Menswear Program, a panel discussion including Gillette spokesman Common will discuss menswear and the role of male grooming. MediaPost Communications/Marketing Daily (2/9)  | The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW |
 - Study looks at C-store purchases during fuel stops
The 2012 NACS Consumer Fuels Report shows that 52% of people go into the convenience store when purchasing gas. Of those, 1 in 4 buys a drink. The study also found that foodservice purchases are catching up, with 28% of survey respondents saying they are "somewhat likely" or "very likely" to buy food at a convenience store. Convenience Store News (2/9)  | Learn How to Cut HR Costs Without Cutting Production Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
Health & Wellness |  |  | | GMA News |  |  | | - Register for the GMA Food Labeling Workshop today
This spring, GMA will offer the popular Food Labeling Workshop on two separate dates at GMA headquarters in Washington, D.C.
On either March 20 to 22 or June 12 to 14, participate in this comprehensive three-day workshop on food labeling rules that will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service.
The workshop curriculum features a practical dimension through the incorporation of the wide variety of labeling questions received by GMA's technical assistance staff from its members on a daily basis. The material goes beyond the theoretical and uses actual labels and packages to explain and illustrate key points. Register for the March or June workshop today! Government & Food Safety |  |  | | - Better nutrition on tap for the U.S. military
First lady Michelle Obama traveled to Little Rock Air Force Base in Arkansas to announce new nutrition standards and an obesity education campaign for all branches of the U.S. military. "It's happening because our military leaders know it's not just a diet issue, it's not just a health issue. This is truly a national security issue," she said. Reuters (2/9) SmartQuote |  |  | |  | He only profits from praise who values criticism." --Heinrich Heine, German poet  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Thursday, February 09, 2012
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| | | Lead Editor: Rebecca Pollack Scherr Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
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