   February 22, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - ConAgra looks beyond pantry staples for growth
ConAgra is launching products and seeking acquisitions to bolster its presence in snacks and frozen foods, with CEO Gary Rodkin saying consumers are willing to spend more on nonstaple items. Launches include ready-to-eat Orville Reddenbacher popcorn, frozen Greek-style Healthy Choice yogurt and single-serve Marie Callender pies. Fox Business/Dow Jones Newswires (2/21) - Acme Smoked Fish refreshes brand with packaging and website
Acme Smoked Fish is changing its packaging and launching a website to support its smoked fish brands Acme, Blue Hill Bay, Ruby Bay and Great American. "We saw an opportunity to make our brands recognizable and synonymous with quality smoked seafood," said Adam Caslow, vice president. "Our family also wanted to ensure customers could continue to rely on the same quality smoked fish they've enjoyed for more than 100 years." Progressive Grocer (2/21) Trends |  |  | | - Why social responsibility is good for business
Corporate social responsibility is not just about making a good impression but benefits businesses by spurring innovation, cutting costs, and getting customers and employees excited about the products and brand. Social responsibility also is linked to sustainability and long-term success, an idea that Unilever CEO Geoff McDonald understands. Forbes/The CSR Blog (2/21)  | The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Complimentary Airport Club Access Business Platinum Card APPLY NOW |
  Advertising & Marketing |  |  | | - Brands see a winner in "Biggest Loser"
The association to "The Biggest Loser" has reached meal bars and shakes at Walgreens locations, and other food products, such as certain brands of avocados, are making the connection as well. "A lot of advertisers want to capitalize on the living-better niche," says Noah Everist, broadcast supervisor for Compass Point Media. "We're still in a health-crazed zeitgeist. I mean, we're actually reading labels now." Variety (subscription required) (2/21) - Parmigiano Reggiano gets feted at Whole Foods
Whole Foods is again celebrating Parmigiano Reggiano with a fourth year of in-store events including tastings, recipe ideas, pairing suggestions and storage tips. An event with cheese buyer Cathy Strange will be streamed live from the Whole Foods store in Austin, Texas, on Feb. 27. The Gourmet Retailer (2/21) Health & Wellness |  |  | | - Study: Some may have nonceliac gluten sensitivity
Researchers say they believe a portion of the population with symptoms from eating gluten do not have celiac disease, but instead may have nonceliac gluten sensitivity. A 1981 study found 6 out of 8 people with abdominal pain and chronic diarrhea did not have celiac disease, but the authors note testing of nonceliac gluten sensitivity is difficult, and claims of celiac intolerance "seem to increase daily, with no adequate scientific support to back them up." Los Angeles Times/Booster Shots (2/21)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS)  | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  |  | |  | GMA News |  |  | | - Join GMA for documentation and recordkeeping webinar on March 28
All food manufacturers know that responsible recordkeeping on production day is a pivotal safeguard against possible regulatory scrutiny. With the recent emergence of the Food Safety Modernization Act, clearly defined expectations and procedures for the creation, storage and destruction of records and documentation is more critical than ever before.
On March 28, from 1-2:30 p.m. EST, GMA will host the Documentation and Recordkeeping: From the Plant Floor to the File Drawer ... and Beyond webinar, that will allow attendees to engage with expert facilitators to learn how to avoid recalls, market withdrawals and costly re-inspection fees, as well as other potential pitfalls of incomplete, inaccurate or missing records. Get more information or register. Government & Food Safety |  |  | | - Study: Raw milk more likely to cause illness
The Centers for Disease Control and Prevention looked at 121 outbreaks linked to dairy products and found 60% of illnesses were caused by raw milk, with a hospitalization rate 13 times higher than for illnesses linked to pasteurized dairy products. USA TODAY (2/22) - Report: BPA ban in France would limit exports
As France considers a ban on BPA in food packaging, a report from the U.S. Department of Agriculture says doing so would impair exports to France, the second-largest market for juices from Florida. "Any product that contains a plastic packaging or a plastic component maybe affected by this law," says the report. "Frozen seafood and meat products are most likely using BPA in their packaging, as well as packers for bulk dried fruit and dried legumes." European Plastics News (U.K.) (2/21) SmartQuote |  |  | |  | Truth, like gold, is to be obtained not by its growth, but by washing away from it all that is not gold." --Leo Tolstoy, Russian writer  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Tuesday, February 21, 2012
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