| February 20, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Mars launches ice cream bar brand revitalization efforts
 Declining ice cream bar sales spurred Mars' new music-based marketing strategy in the U.K. In an attempt to appeal to 18- to 25-year-olds, the brand will partner with music festivals, and launch a nationwide sampling scheme with commercial partners later in the year, which will run alongside in-store promotions. MarketingWeek.co.uk (U.K) (free content) (2/17)       - Nestle zeros in on premium, customized chocolates
"It may sound counterintuitive, but what's happening in the crisis is a quest by consumers for value, for more affordable product, but also for products that overtake their expectations," says Laurent Freixe, head of Nestle's European business. In this spirit, Nestle has switched its focus to the luxury chocolate market, hoping its customized chocolates will raise revenue. The Toronto Star/The Washington Post (2/18)  - How canned beverages make it to retailers' shelves
 Once aluminum cans are made and filled, logistics companies like Pennsylvania's Kane is Able take on the complex role of middleman, taking in shipments from manufacturers and delivering them to the stores that will sell them. Technology plays an increasing role in making the process more efficient and less expensive, explains marketing director Alex Stark. SmartBrief/SmartBlog on Restaurants (2/20) - "Pure" sweeteners all the rage
Conscious consumers are looking for low/no-cal, all-natural sweeteners to satisfy their cravings. According to Innova Market Insights, the trend for 2012 will be "pure," as customers steer away from processed foods in order to better their bodies. Manufacturing.net (2/17) - Packing that's good enough to eat
WikiCells, edible food packaging developed by Professor David Edwards and a team at Harvard University, "comprises a membrane consisting of charged particles (of edible substances) bound by electrostatic forces; this surrounds a liquid, foam or solid food and is then wrapped in an edible or biodegradable hard shell." According to Edwards, this sustainable packaging is the way of the future. FoodProductionDaily.com (France) (2/17) | Advertising & Marketing |  |  | |  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“I put all Membership Rewards® points back into the business for goods, products, or travel and I'll be using them to get a new voice-internet-phone system installed.” - Lenie Ramos Trent, little twig
With The Business Gold Rewards Card, you can redeem Membership Rewards points for your essential business needs.
LEARN MORE & APPLY | |  |  |  |
  | Retail Spotlight | | | | - Sustainable, modern Stater Bros. to open in Lake Elsinore
Stater Bros. will replace its basic Lake Elsinore, Calif., store with a larger, revamped supermarket. The new store will include a full-service meat department, full-service floral department with floral experts to help with preparation and selection, and a full-service U.S. Bank in-store branch, as well as sustainable initiatives including refrigerated display cases with LED lighting, ECM motors, and glass doors using 60% less energy. Progressive Grocer (2/17) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| GMA News | | | | - Capturing Recall Costs for Consumer Products webcast on March 6
In collaboration with Ernst & Young, and Covington & Burling, GMA will hold a webcast on the recently released report: Capturing Recall Costs: Measuring and Recovering the Losses on March 6, from 2-4 p.m. ET.
This report is based on a yearlong survey of 34 participating GMA-member companies, of which 58% have been affected by a product recall in the past five years. The webcast will focus on the results of the survey, including how companies deal with recall risk and obstacles faced in recovery of recall costs. Get more information or register.
| Government & Food Safety | | | |
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