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| News about digital retail commerce |  |
- Gilt Groupe aims to turn style bloggers into affiliates
Flash-sale site Gilt Groupe hopes to boost membership and drive traffic with a new affiliate program for bloggers and fashion sites, the company said. The company has also opened its data to software developers in the hope that the sharing arrangement will result in new shopping applications that drive sales. InternetRetailer.com (2/9)       | Think you know everything about social commerce?
Social commerce is on the "to do" list of every marketer this year. But do you know what true social commerce is, and how to use it to drive measurable ROI? Download our whitepaper to learn more. | | Online Retail Trends |  |  | |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Do consumers wants mobile apps or mobile Web?
The choice between developing a mobile app or a mobile website accessible by browsers may best be decided by which type of mobile audience they're seeking. A study by Yahoo! and Ipsos indicates that mobile users largely prefer browsers for shopping and doing searches but tend to use apps for navigation and making connections. eMarketer (2/9)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Companies in the News | | | | - MeUndies launches online underwear sales
Los Angeles-based MeUndies has launched a site that sells underwear basics direct to consumers online, giving shoppers the option to place single orders or sign up for quarterly deliveries. The company sources its women's products from Los Angeles factories, and the men's line comes from the same factories in Turkey that produces products for Patagonia. Forbes (2/9)
| Interactive Advertising | | | | - Lucky magazine's response codes are a hit with readers
Lucky magazine is extending its use of mobile response codes in editorial copy after readers responded positively to such codes beginning with the November issue. The added material available digitally through each scan means "the companion [application] has become sort of an immersive experience for the magazine," said Roger Matus, executive vice president of Nellymoser, which built the app. Mobile Marketer (2/9) | Legislative & Regulatory | | | | - Europe's privacy rules mean changes for online retailers
Privacy rules set to take effect in May in Europe will require websites to obtain users' permission before placing cookies that track their online behavior, except for cookies that take care of essential tasks such as remembering what's in a shopping cart. Countries are interpreting parts of the law differently, which could cause confusion for online retailers selling between countries, one analyst said. InternetRetailer.com (2/9) | Shop.org Spotlight | | | | - Shop.org's regional dinner comes to Orlando
Enjoy dinner on us this Monday, Feb. 13 in sunny Orlando -- the newest addition to the popular Shop.org regional dinner series. These free dinners are the perfect networking opportunity for multichannel retailers interested in talking about all things e-commerce. Space is limited but there are a few seats available, so reserve your spot today. Register or view the complete schedule. - How Internet Retailer 1000 companies handle shopping cart abandonment
With shopping cart abandonment rates rising, Listrak recently reviewed the check-out process and shopping cart remarketing tactics of the Internet Retailer Top 1000 retailers. In a dynamic addition to the Shop.org white paper library, Listrak identifies numerous opportunities for retailers to recover abandoned carts, including the number, timing, and content of follow-up messages, as well as how retailers can significantly improve the check-out process to mitigate cart abandonment in the first place. As a bonus, this paper includes a "look book" appendix that reviews cart recovery e-mails from 20 retailers. Download the white paper.
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This Valentine's Day, four out ten of women plan to use their tablet device to research, compare prices and purchase products. Source: 
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