News about digital retail commerce |  | - Social platforms help QVC pick celebrity partners
QVC has teamed with long list of celebrities and high-profile designers including Isaac Mizrahi, Heidi Klum and the Kardashians. Social media is playing an increasingly important role in the way the retailer decides which stars to approach, says CEO Mike George. "Our customers are very engaged in Facebook, and they tell us who they're interested in." The Business Insider (2/22)  | Turning the Tables on the "Quick Conversion" With thousands of sites vying for your customers' attention, how are you going to break through the digital noise? The answer: Be Engaging. Give customers a reason to spend time on your site and come back more often. By capturing mind share, you'll capture wallet share, as well. Learn how at www.igodigital.com/engage. | Online Retail Trends |  |  | | - Report: U.K. consumers balk at buying some things online
A recent survey revealed that many U.K. consumers are holding back from buying furniture, groceries and certain other items online, according to VoucherCodes.co.uk. Half the shoppers surveyed said they had never purchased groceries online, and 28% said they never would. Additionally, 40% said the biggest barrier to online buying was the inability to see the object before making a purchase. The Retail Bulletin (2/22) - S-commerce doesn't mean just selling on Facebook
Recent stories about retailers taking down their Facebook selling sites miss the point -- while the platform will play a key role, it's far from the only player in the social commerce arena, experts say. "Ninety percent of the shopping activity [on Facebook] is actually pull-based, as it's customers sharing products and offers and purchases with their friends. That is what drives social commerce," said 8thBridge CEO Wade Gerten. Women's Wear Daily (subscription required) (2/23)  | The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW |
  New Media & Technology |  |  | | - More shoppers rely on smartphones before buying
Nearly 30% of shoppers rely on their smartphones, according to a Nielsen survey, which also found that 71% of those who download applications would use mobile-payment systems at the checkout counter. The study found that 29% of those surveyed described themselves as "mobile shoppers" under Nielsen's narrowly defined term, with many people turning to their phones to conduct in-store research. WebProNews (Lexington, Ky.) (2/22), Wired.com/Epicenter blog (2/22)  | Learn How to Cut HR Costs Without Cutting Production Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 Legislative & Regulatory |  |  | | Shop.org Spotlight |  |  | | - Share your digital retailing expertise -- speak at Shop.org's Annual Summit
Join thousands of the best and brightest digital retailers at the hottest digital retailing event of the year -- Shop.org's 2012 Annual Summit, Sept. 10 to 12 in Denver. The call for speakers has now officially opened, and the event team is searching for speakers for more than 20 sessions to share tactical "lessons learned," strategic planning ideas, and insights on new technology all retailers should watch for in the next five years. The deadline to submit proposals is May 20. Learn more and submit a proposal. - How to prepare for Store 3.0
Store 3.0 is already here, and retailers who are leveraging all channels and technologies are in a prime position to grab those essential sales from the highly-connected and savvy consumer. In a session at Retail's BIG Show, Deloitte's Alison Kenny Paul shares statistics about the changing retail landscape and how to alter your core brand elements to stay relevant in the coming years and beyond. Read more. SmartQuote |  |  | |  | There's only one corner of the universe you can be certain of improving, and that's your own self." --Aldous Huxley, British writer  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, February 22, 2012
- Tuesday, February 21, 2012
- Monday, February 20, 2012
- Friday, February 17, 2012
- Thursday, February 16, 2012
| | | Lead Editor: Megan Conniff Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
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