| News about digital retail commerce |  |
- Peapod's on-the-go virtual shopping
Advertisements lining the walls of Philadelphia's Titan transport network allow commuters to grocery shop en route. Customers scan the QR code on the ad, bringing them to the Peapod online grocer's app, where they can instantly purchase thousands of products. "We want to make it easier to grocery shop anywhere any time, even while waiting for the train," Peapod COO Mike Brennan said. just-food.com/The food business blog (2/13)       | The State of the Social Universe: Insights from Four Experts. How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all. Download your copy today! | | Online Retail Trends |  |  | | - Shoe sellers put their best foot forward on Facebook
A growing number of footwear designers are discovering the benefits of selling directly to their growing legions of Facebook friends, and one study shows consumers are more willing to buy shoes and accessories than other products via F-commerce. "Fans and shoppers in general are attracted to exclusives and our fans want a reason to come back and shop there," says Lindsay Larin of Steve Madden's Report Shoes division, which showcases 10 different styles on Facebook each day. Women's Wear Daily (subscription required) (2/13) - Clearing the hurdles to global e-commerce growth
 International online retail done well can significantly boost sales and set a course for future growth, but merchants must overcome a set of challenges to avoid tarnishing their brands, says FiftyOne CEO Michael DeSimone. Retailers must have systems in place to deal with currency translations and complex customs regulations that vary from country to country, he says. All Things D (2/13)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Mastering mobile means being in the moment
Effective mobile marketing strategies are those that perform well in an action-oriented medium with messaging that's in the moment, writes stageLEFTdigital creative director Scott Forshay. Crisp communications, a clear call to action and contextually relevant messaging based on a consumer's location are key. iMedia Connection (2/13) - How to shift to a subscription model
Product and service subscriptions can help online retailers create a more consistent revenue stream, manage inventory and cut costs, according to Practical eCommerce. Tips for getting started include having a product that people need to buy on a regular basis, using phrases like "schedule future deliveries" instead of "subscription" and rewarding customers for repeat business. Practical eCommerce (2/13)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
- Geo-targeting apps may find themselves in 2012
The use of geo-targeting techniques made possible by GPS-enabled smartphones is changing how advertisers relate to consumer behavior. New applications used by JetBlue go beyond Foursquare location-based check-ins to geo-fencing, wherein arriving at a location's threshold triggers an automated response, and The Weather Channel is experimenting with location-informed ads that predict intent or behavior. Adweek (2/13)  | Do you have free service coverage on your printers? Lighten your load with Xerox eConcierge™! It manages your supplies automatically and provides one-touch ordering so supplies never run out. And when you use the service continuously you get free service coverage on eligible Xerox printers, a Xerox exclusive loyalty benefit. Download for free now. |
 | Shop.org Spotlight | | | | - 5 digital trends all retailers shouldn't (and can't) ignore
Consumers have spoken, and retailers have listened -- the demand for mobile or social apps as part of the online retail experience has never been higher. But what steps can retailers take to be prepared for developments in the digital world? In a thought-provoking Shop.org First Look session at Retail's BIG show, Twist Image President Mitch Joel outlined five digital retail trends to keep an eye on over the next five years, and ways for retailers to provide a more dynamic online experience for their customers. Read more.
| SmartQuote | | | |  | Looking back, I have this to regret, that too often when I loved, I did not say so."
--David Grayson,
American journalist and writer,
quoted for Valentine's Day, Feb. 14, 2012  |
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Neiman Marcus has launched a contest on Facebook designed to attract "street" photographers to shoot photos for the retailer's blog and social media pages at the music festival SXSW in Austin next month. 
Almost half (46%) of the online shoppers surveyed who plan to celebrate Valentine's Day own a smartphone -- and 4 in 10 will use their device to research, compare prices and purchase products. Source: 
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