 | February 28, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Sam Adams founder says "Cheers!" to innovation
When it comes to innovation, there's no substitute for genuine passion, says Sam Adams founder Jim Koch. The brewers at Koch's company genuinely love beer and are given free rein to try out ideas and ingredients in the pursuit of a perfect tipple. "I enjoy pushing boundaries. ... We experiment, we have fun, and often the outcome is a truly great beer," Koch says. FastCompany.com/FC Expert Blog (2/24)        | 2012 SWEETS & SNACKS EXPO® — May 8-10 in Chicago
Explore 550+ confectionery, cookie and snack companies exhibiting thousands of innovative, new products. Nearly 15,000 qualified professionals, from 70 countries, attend each year. Beyond the show floor, the EXPO provides tools to help you discover innovation, learn new trends & connect with peers. Learn more or Register. | | Trends |  |  | | - GMA's Bailey talks leadership and challenges
 Pamela G. Bailey, president and CEO of GMA, said a CEO early in her career taught her the leadership mantra of "Plan, Organize, Motivate and Control," a philosophy that "gave me a grounding in how to approach every organizational and leadership situation I've confronted since." GMA in 2012 will fully implement consumer education and nutrition information on the front of food packaging. "Supporting our companies in the maintenance of that consumer trust and in their commitment to always do the right thing for their consumers underlies all of our work at GMA," she said. SmartBrief/SmartBlog on Leadership (2/28) - Food-makers fill trend toward breakfast snacking
As more Americans nibble their way through the morning meal, food-makers including Quaker Oats, General Mills and Jimmy Dean are launching bars and sandwiches that can be consumed as a second breakfast. "It's breakfast in stages," says food industry consultant Liz Sloan. "They'll eat something at home, then stop at Starbucks or a convenience store for coffee and maybe a little snack." The Washington Post/The Associated Press (2/28)  | Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | Corporate Social Responsibility | |  | | |  | - Logo highlights sustainable packaging
The Sustainable Packaging Coalition is testing a voluntary label system that highlights whether packaging can be recycled. The Packaging Recovery Label System has three options: widely recycled, limited recycling and not yet recycled. Packaging can have multiple labels for different elements. Supermarket News (2/27)  | Leveraging Social Business to address CMO Key Challenges. Join us for this webcast to hear the results of our recent CMO study and learn how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results. Register today! |
 - Social media has growing role at companies, survey finds
The Economist Intelligence Unit found that more consumer-goods companies are using social media to sell directly to customers, and the number is expected to increase. In a survey of more than 200 executives, 74% said they plan to use social media to promote products, 63% said they will use the avenue to capture customer feedback and 62% said they will use it for customer service. Supermarket News (2/27) - P&G makes colorful use of new digital metrics
Procter & Gamble is refining its online act by developing new measurements. Pantene is among the P&G brands optimizing metrics via third parties such as Resource Interactive by discovering the influence of background colors and even tracking mouse movements. When it is determined that, for example, orange backgrounds work best on Facebook, that intelligence is spread across brands. Advertising Age (tiered subscription model) (2/27) - Unilever signs on to Nielsen's online ratings system
Unilever is said to be the first major advertiser to sign a deal with Nielsen for comprehensive use of Nielsen's new Online Campaign Ratings, which a Unilever executive called "an exciting resource." If successful, Nielsen could be considered a pioneer with this Media Rating Council-approved method of measuring online media. Radio Business Report (2/27)  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | Retail Spotlight | | | | - Wegmans reformulates 245 products
Wegmans Food Markets changed the formula on 245 private-label items, eliminating gluten from potato chips and changing packaging so there is less breakage. Whole grains were added to thin wheat crackers, honey graham crackers and cinnamon graham crackers, and sodium was reduced. Thin wheat crackers also are made without high-fructose corn syrup. CandyAndSnackToday.com (2/28)
| Health & Wellness | | | | - With food allergies on the rise, parents receive more help
Parents of children with food allergies, who once had to make sure each school, day care center and restaurant was safe for their children, are finding more support from governments and school districts. States have approved more than 100 allergy-related laws or regulations in the past 10 years. Massachusetts requires restaurants to put allergy information in the kitchen, while Illinois encourages schools to have epinephrine on hand. The Wall Street Journal (2/28) | GMA News | | | | - Select session tracks to tailor your Science Forum experience
The GMA Science Forum, April 3 to 6, in Washington, D.C., is the premiere annual event where senior CPG leaders and scientists gather to discuss the latest government and industry intelligence on regulatory, product safety and health issues. At this year's forum, tailor your conference experience by selecting from sessions in four distinct program tracks:
Food Safety Regulations -- Hear the latest developments on food safety regulations, including what steps the industry is taking to implement FSMA and what you and your company must know to be fully prepared to address the future of food safety on a global basis.
Health, Wellness and Ingredient Safety -- Find out how the industry is working with the government to address today's health issues including childhood obesity, front of pack labeling, sodium reduction and more.
Technology Showcase -- Learn about new technologies in ingredients, processing and packaging that will bring added value to products through recent innovations and new technology on the horizon.
Science Leadership –- Learn strategic business thinking models, as well as leadership development tailored for CPG scientists.
For more information visit www.gmascienceforum.com
| Editor's Note | | | | - Announcing the launch of SmartBlog on Food and Beverage
SmartBrief has expanded its Restaurants blog to include coverage on the entire food and beverage industry. In addition to coverage of restaurant management and foodservice news, you'll find the latest news and trends from the food and beverage world. The expansion comes as SmartBlogs, the home of SmartBrief's original blog posts, videos and interviews, undergoes a networkwide face-lift. Now it's even easier to get the news you need, including insights on social media marketing, finance and executive leadership.
Check out the new Food and Beverage blog here. We'd love to hear your thoughts. E-mail SmartBrief's Web editor, Doris Nhan, or tweet us @SmartBrief if you have any feedback.
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