| News about digital retail commerce |  |
- Bare Necessities launches online store for plus-size customers
Underwear retailer Bare Necessities has launched new online store to sell a wide variety of plus-size undergarments from 81 brands. "The launch of BarePlus.com reinforces our commitment to serving the woman with curves," says chief marketing officer Jay Dunn, who previously served as Lane Bryant's vice president of marketing. InternetRetailer.com (2/10)       | Competitor content tracking solutions offer a systematic way to thoroughly monitor all relevant product pages as well as the taxonomy of a competitors’ website. The benefits range from being quickly alerted to changes in competitors’ strategies to driving more sales. Download our white paper to learn more... | - Study: Boomers flock online to find bargains
Baby boomers are flocking to the Internet to buy consumer packaged goods at greater rates than any other age group, in an effort to find money-saving deals, according to a study from Integer Group and M/A/R/C Research. "We know Boomers are frugal; they seek out value for money in any situation. The same behavior is carrying through online," said Integer Group's Andrew Morse. MediaPost Communications/Marketing Daily (2/11) - More consumers pay full price for luxury goods online
A growing number of consumers in generations X and Y are paying full price to buy luxury goods online, according to customer spending data from American Express Business Insights. Gen X and Y consumers drove much of the growth of flash-sale sites between 2009 and 2011, but now they're propelling rapid growth at retailers' and brands' full-priced sites. Women's Wear Daily (subscription required) (2/10) - Korea's major retailers invest in e-commerce
 Korea's big retail chains Lotte Shopping, Shinsegae Group, Homeplus and GS Retail aim to stay competitive in a digital world with significant investments in online and mobile commerce. Online retail is still a small slice of total retail sales in Korea, but it's forecast to grow rapidly during the next few years, according to industry reports. The Korea Herald (Seoul) (2/12)  | Do you have free service coverage on your printers? Lighten your load with Xerox eConcierge™! It manages your supplies automatically and provides one-touch ordering so supplies never run out. And when you use the service continuously you get free service coverage on eligible Xerox printers, a Xerox exclusive loyalty benefit. Download for free now. |
 - Google takes step to make Wallet more secure
Google disabled prepaid Google Wallet cards Friday after a Colorado-based security firm discovered flaws in the mobile-payment system's security. Google said it was "working to resolve the issue." Researchers reportedly found a couple of ways that hackers could crash the service's PIN code. The problems come as Google struggles to get carriers interested in the service. Reuters (2/11), Wired.com/Gadget Lab (2/10), eWeek.com (2/10) - Why marketing chiefs must learn to love data
Chief marketing officers who learn how to harness and use the fast-growing sea of data available from social networks, transactions, loyalty programs and other sources are the ones most likely to succeed, experts say. At Macy's, the data revolution translates into marketing decisions based on a host of small details, down to the time customers prefer to shop. Advertising Age (tiered subscription model) (2/13)  | To make a retail operation truly customer-focused, retailers need to connect customer’s interactions, drive better decisions using science and insight, and optimize operations for efficiency. Retailers who focus on discerning customer sentiment and creating a customer experience will win customers’ long-term loyalty. Learn more. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Scentiments.com rewards fans for social referrals
Online fragrance retailer Scentiments.com has expanded its loyalty program to reward customers for more than just their own purchases. The company offers points when loyalty club members refer friends through social media and share comments about the company's products on Facebook and Twitter. InternetRetailer.com (2/10)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Mobile advertising resonates with young male audience
Men ages 18 to 29 are more likely than their female counterparts to recall having seen mobile ads and are much more likely to have enjoyed them, according to a study by InsightExpress. About a quarter of all smartphone owners said they were at least somewhat favorably disposed toward mobile ads. eMarketer (2/13) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Retail and consumer products: Prospering in a new era of growth
Shoppers today are responding differently than in past economic cycles, placing more emphasis on value. These shoppers, aided by the Internet, are smarter and more demanding. In a dynamic addition to NRF's Retail Reference Center, Jeff Edelman of RSM McCladrey shares how to win over the hearts and minds of your key shoppers by understanding what they want, when they want it and at what price they are willing to pay. Read more.
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Almost 85% of all Internet users in the U.S. visited a retail website in the second quarter of 2011, with a 14% growth in e-commerce spending that same quarter. Source: 
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