| News about digital retail commerce |  |
- Bare Necessities debuts plus-sized lingerie site
Years of growing demand for plus-sized bras and lingerie are behind Bare Necessities' launch of plus-sized online retail site Bareplus.com. "In November, we celebrated five million bras sold at Barenecessities.com. We knew plus-sizes were important because more than 40 percent of total bras sold were plus-size," said marketing vice president Dan Sackrowitz. Women's Wear Daily (subscription required) (3/7)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - 10 types of online shoppers
Marketers looking to personalize offers may do well to create promotions tailored to these 10 different shopping styles, from offering future discounts to convince the distracted shopper to close the deal to luring "wish list" shoppers with flash sales and daily deal offers, writes SteelHouse content director Aubrey Beck. ClickZ (3/7) - The appeal of in-flight shopping
Amazon's offer of free in-flight access to its website to Delta Air Lines passengers is likely to appeal to a captive audience stuck in one place for hours, experts said. Additionally, consumers relax and tend to spend more when they're traveling, said John DiScala of travel website JohnnyJet.com. MainStreet.com (3/7)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | New Media & Technology |  |  | | - Case studies show diverse uses for QR codes
The jury may still be out on the effectiveness of QR codes, but that hasn't stopped marketers from getting creative with the technology. Here are 14 innovative ways they've found to build the codes into their products, from a discreet design on the Heinz ketchup label that gives customers a way to show support for the troops to splashy plans to cover an entire Dubai Hotel in a QR-inspired design. iMedia Connection (3/8) - Apple debuts "Catalogs" category in App Store
 Apple's App Store introduced a new category called "Catalogs" on the eve of the launch of the latest version of its iPad, spurring speculation that the new gadget's capabilities will create a space for ultra-high resolution interactive catalogs that will further fuel the fast-growing T-commerce arena. MarketingVOX (3/7) | Companies in the News | | | | - Target's online comeback
Multiple website crashes late last year had a negative effect on Target's bottom line, but the retailer has since instituted "hundreds of fixes" to stabilize its site, bringing increased sales in recent weeks, CEO Gregg Steinhafel said. InternetRetailer.com (3/6) - Touch of Class sees increased sales from mobile services
Touch of Class is seeing solid results from the introduction of m-commerce technology from Kalio to allows customers to access information and purchase the company's goods via smartphone. The number of visitors attracted through the platform doubled from Feb. 2011 to Feb. 2012, and now equals 4% of the company's site traffic. InternetRetailer.com (3/6)  | The Business Platinum Card® from American Express OPEN
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| Interactive Advertising | | | | - Tracking clicks across multiple devices
Marketers are trying to get a hold on tracking digital ads and consumer clicks as they move among desktop PCs, smartphones and tablets. Google, Yahoo! and Microsoft are using different methodologies for cross-channel attribution, but won't share their data. Companies such as IgnitionOne are trying to figure it out independently and sell their solution to the industry. MediaPost Communications/Online Media Daily (3/7) | Shop.org Spotlight | | | | - Shop.org's regional dinners head to Dallas
Enjoy dinner on us Thursday, April 12 in the Lone Star State. This next stop on Shop.org's regional dinner spring schedule is one of a handful of dinners across the United States and Canada in 2012 that are the perfect networking opportunity for multichannel retailers interested in talking about all things e-commerce. Space is limited for this popular series so reserve your seat at the table today. Register or view the complete schedule. - How digital will impact the next generation of in-store shopping
There's no doubt retail marketing has been redefined over the past decade as consumers have set forth increasingly higher expectations in the age of cross-channel. In a Shop.org First Look Track session at Retail's BIG Show, Bryan Eisenberg shared his thoughts on what the future shopping experience will look like -- as well as how digital retailers can prepare for the future now. Read more. Shop.org Blog (2/1)
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As Twitter, Facebook, Apple and ex-Apple execs prepare an onslaught of mobile advertising, consumers are becoming increasingly aware of data collection and geo-tracking and impatient with screen clutter and slow data loading, writes Nick Bilton. So the same attributes attractive to marketers might make mobile creepy to consumers, inhibiting growth, he writes. 
Shoppers spent $176 billion shopping online in 2010, an 11% jump over the previous year. Source: 
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