March 6, 2012 | News for the retail industry |  |  | |  | Calling all supply chain super heroes! Transform your business and win praises from your executive team. Download our case study to learn how Diamond Comics transitioned from a manual operation to a fully automated, redesigned facility with a best-in-class WMS, voice-enabled technology and advanced labor standards, resulting in significant savings and 99.7% inventory accuracy. | - Wal-Mart pushes more Neighborhood Markets in California
Wal-Mart has announced plans to open 13 smaller-format Neighborhood Market stores in California this year and in 2013, with more possible in the future. The stores, averaging 42,000 square feet, will have pharmacies and bring additional competition to a region where existing stores are already fighting for market share. Los Angeles Times (3/3) - UGG to open first men's-only store in NYC
UGG Australia plans to open its first-ever men's store on New York City's Madison Avenue this summer. The boots, owned by Deckers Outdoor, began as unisex footwear, and its popularity soared in the 1990s after the company developed a line for women. Last year Deckers hired quarterback Tom Brady as the face of its new pitch to appeal to men. The Wall Street Journal (3/5) - Will Penney's new retail model set the pace?
Major changes to J.C. Penney's business model under new CEO Ron Johnson streamlines the retailer's pricing strategy and shakes up the merchandise mix with branded in-store shops and new collections. It's likely to take at least three years to determine whether the strategy will prove successful and become a model for other merchants, says Rajiv Lal of Harvard Business School. HBS Working Knowledge (3/5)  | Retailers using a centralized cross-channel loyalty platform are experiencing a 20 percent increase in customer retention. Download our white paper, Cross-Channel Loyalty Technology, to learn how combining mobile and social technology with a centralized loyalty platform and POS data capture enables retailers to provide a truly cross-channel loyalty experience. |
- Retail outlets, airlines brand with distinctive scents
Sophisticated scent diffusers are helping various brands beyond perfumes to market themselves by a distinctive scent. Singapore Airlines and British Airways have branded their cabins and retailers such as Samsung, Bloomingdale's and Jimmy Choo brand with distinctive store smells. Adweek (3/5) - Study: Aspirational shopping loses luster for 18-to-34 demographic
Of 1,900 18- to 34-year-olds surveyed by WSL Strategic Retail, 24% described themselves as being in financial turmoil. CEO Wendy Liebmann said brands must respond by moving away from an aspirational shopping message. "Overall, shoppers are much more circumspect," she said. "For example, 75% of women now say it's important to get the lowest price on everything they buy, up 12 percentage points from 2008, and 22 percentage points from 2004." MediaPost Communications/Marketing Daily (3/5)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 Retail Technology |  |  | | - Victoria's Secret launches m-commerce ads
Victoria's Secret has launched a new campaign that includes shoppable ads on Us Weekly's mobile site. The ads are designed to make it easier for mobile users to make a purchase, by taking them directly to a landing page where they can browse the lingerie and make a purchase. MobileCommerceDaily.com (3/5)  | Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY |
 - How to make the most of good PR
Maintaining a news page on your company's website is one way to call attention to the positive media coverage you receive, writes Michael Hess of Skooba Design. It's also a good idea to display positive reviews in your company's physical store and to slip details about them into your communications, he writes. However, be aware of any restrictions on republishing content, he cautions. CBS MoneyWatch (3/5)  | The Business Case for Mobile and Tablet Shopping Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 Policy & Government Affairs |  |  | | - U.S. Trade Rep calls for visa reform
The United States' restrictive policies for granting visas are "crippling" business and need to be overhauled, Trade Representative Ron Kirk said Monday. "We hear from business after business, 'We go, we make these sales, and my customers can't get a visa to come here to learn how to use the product.'" Speeding up the process could result in as many as 1.3 million new jobs by 2020, NRF says. Bloomberg (3/5) NRF News |  |  | | - Saks CEO Steve Sadove to keynote NRF Loss Prevention Conference
There's no question the retail industry must evolve to meet consumer demands for unique, omni-channel environments, but this can open more doors for a retailer's assets or customer information to be compromised. At NRF's LP Conference & EXPO June 20 to 22 in New Orleans, one of the nation's leading CEOs, Steve Sadove of Saks, will discuss how loss prevention and asset protection strategies play an integral role in transforming an organization -- from fostering an ethical culture, blazing trails with emerging technologies, and meeting financial goals. Learn more. - When retailers will report monthly sales in 2012
NRF's 4-5-4 calendar serves as a voluntary guide for the retail industry and ensures sales comparability between years by dividing the year into months based on a 4 weeks/5 weeks/4 weeks format. The 4-5-4 calendar also establishes sales release dates, which have historically been on the first Thursday following the month's end. NRF has released calendars for 2012, 2013 and 2014. View the calendars. Chain Restaurant News |  |  | | - Cosi CEO sees streamlining ahead
Cosi's customers already rave about the chain's food, giving it a leg up as it works to streamline operations, improve service levels at its 80 stores and turn a profit after nine years of operating in the red, says new CEO Carin Stutz. "This is a company that has a lot of energy and a lot of passion behind it, and I hope that as the story unfolds, I'm the right leader to make it a success," she said. FastCasual.com (3/5) |  | Position Title | Company Name | Location | Business Analyst | QuantiSense | Atlanta, GA | Implementation Consultant | QuantiSense | Atlanta, GA | Director, Store Environment & Merchandise Planning | Harbor Freight Tools | Calabasas, CA | Email Marketing Manager | Golfsmith | Austin, TX | Vice President of Human Resources | Teavana | Atlanta, GA | Merchandise Planner | Burlington Coat Factory | Burlington, NJ | Assistant General Manager of Merchandising (AGMM) | Saks Fifth Avenue | Atlanta, GA | Merchandise Planner | Kohl's Department Stores | Menomonee Falls, WI | Merchandise Buyer | Kohl's Department Stores | Milwaukee/Menomonee Falls, WI | Talent Acquisition Manager - Stores | Burlington Coat Factory | Burlington, NJ | Category Manager (Consumables/Home Division) | Navy Exchange Service Command | Virginia Beach, VA | Director of Operations | Spencer Gifts | Egg Harbor Township, NJ | Director, Online Marketing | Bath & Body Works Direct, Inc. | Columbus, OH | Merchandise Planner | The Bon Ton Stores | Milwaukee, WI | AVP - Marketing | West Marine | Watsonville, CA | Senior Manager, Manhattan WMS Applications | PEAPOD | Lake Zurich, IL | Visual Merchandiser Manager | Castle Megastore Group | Tempe, AZ | Vice President Real Estate | Pier 1 Imports | Fort Worth, TX | Manager Training & Development | Naarjtie Kids | Salt Lake City, UT | Global Insights Manager | Burt's Bees | Durham, NC | Designer - Footwear/Girlcare | Tween Brands Service Co. | New Albany, OH | Demand Planner | Staples, Inc. | Framingham, MA | Manager, Financial Planning and Analysis | Spencer Gifts | Egg Harbor Township, NJ | National Advertising Sales Manager | Intent Media | New York City , NY | Maintenance Associate | Rooms To Go | Charlotte, NC | | Click here to view more job listings. | | SmartQuote |  |  | |  | Men must live and create. Live to the point of tears." --Albert Camus, French author, journalist and philosopher  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Monday, March 05, 2012
- Friday, March 02, 2012
- Thursday, March 01, 2012
- Wednesday, February 29, 2012
- Tuesday, February 28, 2012
| | | Lead Editor: Megan Conniff Contributing Editor: Faye Rapoport Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
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