| News about digital retail commerce |  |
- How Jeff Bezos prevents creative atrophy
Bosses should go out of their way to encourage risk-taking and disruptive innovation, says Amazon founder Jeff Bezos. The failure to continuously encourage and reward blue-sky thinking will soon lead to groupthink and creative atrophy, Bezos warns. "It's like exercising muscles," he says. "Either you use them or you lose them." The Economist (3/3)       | Mapping vs.Crawling: Generating the Best Competitive Intelligence. Most competitor price monitors crawl websites to search for identical items based on the manufacturers' product name and/or SKU information. A more effective method is to map products. This ensures accurate data and provides the flexibility to monitor private label and similar products. Learn more. | - Are online pet-food sellers barking up the right tree?
A new generation of online pet-supply retailers, including PetFlow.com, said the high cost that ultimately doomed Pets.com more than a decade ago isn't an issue. Efficiency in everything from Web services to warehousing makes it much less costly to start up, and consumers are much more comfortable shopping online for staples such as dog food. The Wall Street Journal (3/5) - Study: Daily deal investments reap return business
About 44% of consumers who use daily deals go back and buy from the business again, and 47% say they plan to, according to a a survey from ForeSee. Additionally, 29% had never heard of the business before buying the deal. "Not only do daily deals spur new business, they also inspire repeat business," said CEO Larry Freed. InternetRetailer.com (3/5)  | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
 | New Media & Technology |  |  | | - 10 steps to raise your site's search ranking
Making it easier for customers to find your site via Google searches could mean optimizing the content on your site to include more customer-generated content, fewer duplications and a focus on marketing a few hot-selling products rather than trying to frontload the entire catalog, writes marketing consultant Stacey Politi. Mashable (3/1) | Companies in the News | | | | - Gilt, Klout to offer deals based on social influence
Gilt Groupe has partnered with Klout to offer discounts all week based on members' degree of influence in the social media world. "Klout has the ability to identify influencers and Gilt has the platform to connect those influencers with brands and an engaged shopper audience," says Gilt Groupe President Andy Page. Mashable (3/5) - Data, not dresses, could prove key to Gilt's success: Gilt Groupe launched its flash-sale fashion model when designer overstocks were plentiful, but it has become harder to source supplies as more players entered the scene and designers tightened up on inventory. CEO Kevin Ryan says the company's rich cache of shopping data on its wealthy customers gives it a leg up with suppliers. Fortune (subscription required) (3/5)
- Victoria's Secret launches m-commerce ads
Victoria's Secret has launched a new campaign that includes shoppable ads on Us Weekly's mobile site. The ads are designed to make it easier for mobile users to make a purchase, by taking them directly to a landing page where they can browse the lingerie and make a purchase. MobileCommerceDaily.com (3/5) - MasterCard and Barclaycard test crowdsourced card
MasterCard and Barclaycard U.S. are promoting the first crowdsourced credit card, expected to be available this spring. The Barclaycard Ring will begin with an 8% interest rate, but terms such as rewards, fees and interest rates will be negotiated through an online social media community of cardholders. ZDNet/Between the Lines blog (3/5)  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
LEARN MORE AND APPLY |
 
 | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Shop.org Spotlight | | | | - Online Merchandising Workshop call for speakers ends March 9
Shop.org's Online Merchandising workshop is heading back to sunny San Diego July 16 to 18, an intimate 300-person, retailer-only event focused on prevalent online merchandising topics in the industry. Experts on website (re)design, shopping cart optimization, site search, product photography and video, site navigation, product content, conversion tips and tricks, site search and more are encouraged to submit a topic to present with a retail executive. Learn more and submit a proposal. - Why retailers must pin up their brands on Pinterest
A brand's success in the social sharing environment goes as far as the continued -- and genuine -- buzz from consumers. In a new post on the Shop.org blog, Artemis Berry, senior director of content and community, explains why niche site Pinterest is hitting all the right notes with socially minded consumers and retail brands. Berry explains that after one year of huge success, retailers should consider Pinterest for a fresh, new way for niche social engagement. Read more. Shop.org Blog (2/15)
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The search for bargains is driving online retail's growth in Australia, according to a new report from Telsyte. Group buying sites, which offered an average discount of 70% on 47,000 items last year, are the most popular type of discount-centric site, the report said. 
According to a 2011 study conducted by the Ponemon Institute, data breach incidents cost U.S. companies $204 per compromised customer in 2009. Source: 
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