| News about digital retail commerce |  |
 | Find out how social and display influence conversion quality. Discover the truths and trends that will drive digital marketing this year in ClearSaleing's Online Advertising Study. Download the study. | - Survey: More consumers ready to buy online
The percentage of Web users logging onto e-commerce sites with the intent of making purchases rose to 22% in the fourth quarter of 2011, up from 16% in the year-ago period, but only 58% said they were able to complete the purchase, according to a survey from iPerceptions. Not being able to find the product or unavailability of the product were the main reasons for uncompleted purchases, while only 4% cited technical glitches. InternetRetailer.com (3/6)      - Report: Europe's economic crisis sent shoppers online
 Europe's online retail sales grew 18.2% to about 200.5 billion euros last year, as the economic crisis sent more consumers to e-commerce sites to find the best bargains, according to the U.K.-based the Centre for Retail Research. The 10 largest online retailers including Amazon, Germany's Otto and Tesco saw the strongest growth. InternetRetailer.com (3/6)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - 3 tips to maintain your brand's online image
Managing your brand's reputation online is a necessity in a digital age when 60% of consumers learn about your company or products via online searches that lead them to social sites. This story offers tips, starting with the simple step of setting up Google Alerts to track what people are saying about you online. Practical eCommerce (3/6) - AmEx syncs with Twitter for merchant-discount program
American Express is partnering with Twitter on a program that syncs with credit cards for automatic merchant discounts and coupons, writes Ryan Kim. Best Buy, McDonald's and TicketMaster are among the companies participating, though the system might be more cumbersome than simple electronic coupons. GigaOm (3/6)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Companies in the News |  |  | | - Apple to make the case for tablet adoption with new iPad
 Today's expected launch of the new iPad will garner tremendous publicity for Apple, which will use the marketing opportunity to convince consumers that they need a tablet computer, especially to go with their iPhones and MacBook laptops, according to this news analysis. The new iPad's touch screen is expected to have a higher resolution than its predecessors, along with quicker network speeds for the tablet, The Wall Street Journal reports, citing people familiar with the matter. The Wall Street Journal (3/7)  | The Business Platinum Card® from American Express OPEN
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| Shop.org Spotlight | | | | - "Participate or abdicate": Social networking isn't going anywhere
The numbers don't lie. There are 800 million people on Facebook talking about brands. Pinterest, the newest social media sensation, is reportedly attracting 11.7 million users a month. But when traditional ROI metrics have not been modeled for social networks, why should retailers create a social media strategy? In a recent article, the editors at STORES narrowed down their top five reasons why social media resonates with consumers better than interruption-based advertising, and explains why it has become part of the cultural fabric of retail. Read the full article. - Saks CEO Steve Sadove to keynote NRF Loss Prevention Conference
There's no question the retail industry must evolve to meet consumer demands for unique, omnichannel environments, but this can open more doors for a retailer's assets or customer information to be compromised. At NRF's LP Conference & EXPO June 20 to 22 in New Orleans, one of the nation's leading CEOs, Steve Sadove of Saks, will discuss how loss prevention and asset protection strategies play an integral role in transforming an organization -- from fostering an ethical culture, blazing trails with emerging technologies, and meeting financial goals. Learn more.
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Almost eight in 10 retailers listed the top benefits of Facebook as brand building and listening to customers. Source: 
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