 | March 8, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Palmer named global brand president at Kimberly-Clark
Tony Palmer is the new president of global brands for Kimberly-Clark Corp. He will oversee global brands and innovation, as well as the responsibilities of his old job as chief marketing officer. Palmer joined the company in 2006 and oversaw such marketing campaigns as the Poise commercials featuring actress Whoopi Goldberg. Reuters (3/7)        - Food and beverage companies strongly committed to Facts Up Front
 In a letter to the editor published in The New York Times, Pamela G. Bailey, president and CEO of GMA, writes about the importance and effectiveness of nutrition labels and the Facts Up Front initiative. "Consumers tell us that Facts Up Front is a valuable tool that will help them make informed decisions about what they eat. Not only does Facts Up Front enjoy broad consumer support, it is happening much more quickly and effectively than if done through a mandated, protracted government rule-making process that would take years and cost American taxpayers millions of dollars," Bailey writes. The New York Times (tiered subscription model) (3/7) - Brands say Canada's retailers wear 2 hats
A trade group representing multinational food brands including General Mills Canada and Kraft Canada say a growing private-label push by the country's food retailers casts the merchants in a dual role and threatens innovation of new products in the future. The Gazette (Montreal) (tiered subscription model) (3/8)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | Supply Chain Management |  |  | | - Multichannel supply chain is a top priority for retailers
Fulfilling multichannel orders is a top concern of retailers and supply-chain managers. According to a study from the Retail Industry Leaders Association, more than 85% of those polled said their top priority is creating seamless fulfillment for customers. "The real challenge for today's multichannel retailer is to become channel agnostic and fulfill demand effectively regardless of order type or origin," said Auburn University professor Brian Gibson. Progressive Grocer (3/7)  | The Business Platinum Card® from American Express OPEN
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  | Advertising & Marketing | | | | - Happy trails from a granola bar company
A new website from granola bar brand Nature Valley offers virtual hikes along some 58 trails at iconic nature sites across the U.S., including the Grand Canyon and Yellowstone National Park. The site, a collaboration between the brand and the National Parks Conservation Association, has a Nature Valley logo, but it does not advertise granola bars. The New York Times (tiered subscription model) (3/7) - Kraft's recipe for ROI on content marketing
 Kraft Foods will continue to concentrate its content-marketing efforts on the KraftRecipes.com website, recipes by e-mail, a magazine, word-of-mouth marketing and mobile, says director of content strategy Julie Fleischer. The company has also been an early adopter of Pinterest. "Content can't be separated from context or experience -- it's integral," Fleischer says in an interview. Forbes/MarketShare blog (3/7) | Retail Spotlight | | | |
| Health & Wellness | | | | - Food environment isn't tied to obesity, study finds
A study of 13,000 California children found no link between local food sources, such as fast-food restaurants and supermarkets, and what children ate or how much they weighed. The lead researcher said transportation might explain the lack of connection because people who drive everywhere do not depend on food options in their neighborhood. The findings were published in the Journal of Preventive Medicine. The Washington Post/Wonkblog (3/7), KPCC-FM (Los Angeles) (3/6) | GMA News | | | |
| Government & Food Safety | | | | - Social media are changing how people learn of foodborne illness
"Infodemiology" might be one way social media can be used to spread the word about foodborne-illness outbreaks. At a recent conference, Wal-Mart Stores Food Safety Vice President Frank Yiannas pointed out that Twitter updates alerted officials to a norovirus outbreak in British Columbia. "By the time health experts report an outbreak, it's pretty late into the epidemic curve," Yiannas said. "Social media is going to change the way we deal with food safety." FoodNavigator (3/7)
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