| May 7, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Ambition was stirred in childhood, Campbell CEO says
Campbell Soup CEO Denise Morrison said, "I knew at a very young age I wanted to run a company." She credited her father, an AT&T executive, with teaching her about business plans and profit margins. "The thing that I learned early on is you really need to set goals in your life, both short term and long term," said Morrison, whose sister Maggie Wilderotter is CEO of Frontier Communications. Two other sisters also are executives. The Wall Street Journal (5/7)       - ID gum is among Kraft launches
Kraft Foods announced several product launches, including larger Chips Ahoy and Oreo cookies and Ultimate Heat Corn Nuts. The company seems to be placing the most emphasis on a Stride sub-brand, ID gum, which shows graffiti-style graphics when it is opened by turning the ID logo on the front of the 14-piece pack. Crain's Chicago Business (5/6) - Pepsi makes a big decision: "Live for Now"
Pepsi has chosen "Live for Now" as its global theme, indicating a shift back to leading trends and away from tapping into them, said Deepika Warrier, the company's marketing vice president in India. "The new positioning injects new energy into not only the brand but the people who work on it," said Richard Lee, chief marketing officer in China. "Who doesn't want to work on a brand that promises to capture the excitement of now?" Advertising Age (tiered subscription model) (5/7) - Bud Light brand extensions explained
 Mike Sundet, vice president for Bud Light, said brand extensions must connect to the "essence" of Bud Light as a "fun, social, spontaneous brand." Anheuser-Busch recently pulled the plug on Bud Light Golden Wheat, which "came off as much more serious and much more of a craft beer," he said, and recently launched Bud Light Lime and Bud Light Platinum. Advertising Age (tiered subscription model) (5/4)  | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Financial woes increase for young adults
Research by WSL/Strategic Retail shows that almost 25% of adults ages 18 to 34 have trouble making ends meet, and 80% think finding the lowest price is a top priority when shopping. "This decline in millennial spending power presents a significant challenge to brands and retailers who have long considered young adults to be the 'golden ticket' to sales growth," said CEO Wendy Liebmann. Progressive Grocer (5/4) - Food-trend report forecasts more adventure and storytelling
A report on food trends through 2020 by researchers at AZTI-Tecnalia, a research and development center in Spain, predicts an increase of "food telling," defined as greater transparency and authenticity regarding food and drinks. The report also notes increased interest in food adventure, termed "eater-tainment," and intense, multisensory experiences, dubbed "supersense." FoodNavigator (5/4)  | Advertising & Marketing | | | | - Tostitos launches party-planning website
Tostitos has Tostitos Fiesta 411 on the Frito-Lay Facebook page, with ideas for hosting cantina-style parties from entertainment expert Courtney Dial-Whitmore. "Tostitos knows how to party, so bringing the brand's social [flair] together with an expert like Courtney Dial-Whitmore is the perfect way to prepare for a fun-filled summer," said marketing director Christina Menendez. Drug Store News (5/4) - After tasting Facebook ads, Nutella says MMM
Nutella is using an old-school marketing mix model to measure the impact of its Facebook ads. That allowed marketers to gauge the crossover effect of broadcast and digital campaigns, in an effort to illustrate that Facebook outperforms conventional TV ads when it comes to driving sales. "We demonstrated that Facebook lifts sales for [CPG brands] in bricks and mortar stores," media manager Angela Kim explains. ClickZ (5/4) | Retail Spotlight | | | | - Chicago station becomes virtual Peapod store
An "L" station in Chicago became a virtual store for online grocer Peapod, with images of 70 items that shoppers can purchase for next-day delivery by scanning with a smartphone. Peapod launched the concept in Philadelphia; Chicago is the second location, with a 12-week trial planned. Chicago Tribune (5/4) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Study sees blood pressure benefits in raisins
Research from the American College of Cardiology found study participants with pre-hypertension who snacked on raisins three times a day had lower blood pressure than those who ate other snacks. "Raisins have intrinsic properties that could support heart and vascular health," said lead researcher Harold Bays. "However, we believe this is the first controlled study to specifically and scientifically support raisins' blood-pressure-lowering effects compared to other snacks." Confectionery Production/ConfectioneryProduction.com (5/2) | GMA News | | | | - Unsaleables Management Conference: A blueprint for innovation
Don't miss your chance to join GMA and FMI at the 2012 Joint Industry Unsaleables Management Conference May 15-17, in Orlando. Building on the conference theme of The Blueprint for Innovation, the 2012 Joint Industry Unsaleables Management Conference will bring together reverse logistics, customer operations and supply chain experts with CPG manufacturing and multi-channel retail executives to discuss fresh perspectives on how unsaleables management is evolving. This conference is a must attend for professionals involved in all aspects of: - Customer operations, supply chain, unsaleables and reverse logistics
- Reclamation, recall, remarketing, liquidation and return management
- Sourcing, purchasing and procurement
- Sales operations, product development and retail solutions
For more information, visit www.unsaleablesconference.com.
| Government & Food Safety | | | |
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