| News about digital retail commerce |  |
- Amazon looks to produce original shows online
Amazon is seeking scripts as part of a plan to produce original comedy and children's programming through Amazon Studios, formed in November 2010 to help script writers solicit feedback and shop their work. The company plans to distribute the programming through its online-video service. The Wall Street Journal (5/2)       | How do you translate a brick & mortar experience for the online consumer? Learn how Loehmann's tied existing loyalty programs, in-store returns, and more to their commerce site to meet the demands of today's connected consumer. Download the case study. | - Report: Affluent men spend more than women online
There are about 19 million wealthy men online, and most of them are shopping, spending more than their female counterparts, according to iProspect. About half spend more than $4,000 shopping online each year, a trend fueled largely by a preference for both researching and buying clothing and accessories. CNBC/Consumer Nation blog (5/2) - Why warehouse workers need brains as well as brawn
High-tech fulfillment center systems mean e-commerce companies need to hire warehouse workers who have the right knowledge and skills as well as the physical ability to do the job, says Redcats USA vice president Chip Edgington. "We can't hire individuals with the same mindset today that we did 10 years ago." Internet Retailer (5/2) - IBM study pegs mobile at 13.3% of online sales
With a boost from tablets, mobile commerce in the first quarter accounted for 13.3% of all online sales, nearly double the percentage of a year before, according to an IBM study. "Lo and behold, I think 2012 may actually finally be the year of mobile," said Jay Henderson, strategy director at IBM Digital Marketing. "No longer are we talking about the interesting trend to watch," DMNews (5/2)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | New Media & Technology |  |  | | - Social media mavens communicate customer service
Consumers who have used social media for service are more willing to tell others about their experience. "They ... tell three times as many people about positive service experiences compared to the general population," says American Express' executive vice president of world service, Jim Bush. But a good service reputation doesn't come easily, with 93% saying that companies fail to meet expectations, according to American Express' Global Customer Service Barometer survey. MediaPost Communications/Online Media Daily (5/2)  |  |  | | How to turn money you already spend into points you can use:
The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
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  - How Fab.com used social commerce to find success
Fab.com has hit home with 3.5 million registered users attracted to a curated collection of cool stuff consumers aren't likely to find anywhere else. Founders Bradford Shellhammer and Jason Goldberg say they expect the company, which began life as a social check-in site aimed at gay consumers, to book $100 million in sales this year. Forbes (5/2) - CEO: M-commerce, music drove HSN's Q1 gains
Mobile commerce and digital music sales fueled strong first-quarter earnings growth at HSN, CEO Mindy Grossman said Wednesday. "We did over 50 percent of all the mobile sales in 2011 just in the first quarter of 2012...It bodes well for the investments we made in that experience." CNBC (5/2) 
- Study: Digital campaigns encourage landscaping, spruce-up projects
About 70% of consumers are undertaking home improvement or landscaping projects this spring, and some are looking for better tools. Home Depot, Lowe's and Scotts Miracle-Gro have turned to digital campaigns to encourage and assist them with anything from tablet applications to incentives to finish their projects. A survey by New York-based NPD Group found 54% of the respondents reported they own and use outdoor power equipment or power tools, with 43% saying they have a walk-behind lawn mower. MediaPost Communications/Marketing Daily (5/2)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Shop.org Spotlight | | | | - Free live streaming of today's San Francisco digital retail marketing workshop
Learn the latest tips and tactics on digital retail marketing from the comfort of your own office as executives from Gap and Sephora come together for a half-day workshop in San Francisco. Today's seminar presented by Shop.org and RAMA will be live-streamed -- and free! Take this opportunity to review the latest research on Internet trends, marketing innovation and what's next in social and mobile. The program runs from 1:30 to 4:30 p.m. PDT. Learn more or register now. - Bare Necessities CMO talks "transmedia" and the new rules of mobile and social
With the emergence of new social media platforms and mobile gadgets, retail marketers have an ever-expanding arsenal of ways to creatively reach customers. To get a CMO's perspective on where the social and mobile wave is taking the industry, Bare Necessities CMO Jay Dunn explains how brand consistency across all channels and a "transmedia" marketing model must go hand-in-hand for retailers to effectively reach the super-connected shopper. Read more. Retail's BIG Blog (5/2)
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Almost 40% of shoppers will purchase Mother's Day gifts from a department store's website this year. Source: 
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