Wednesday, May 9, 2012

Kraft executive sees a shift to mobile and digital

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dEbiCcrEfWCdhqsNCidbcTCicNuXuQ

May 9, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Kraft campaign takes dressing out of salad bowl
    Kraft Foods is nearing an ad campaign that encourages use of its salad dressing as a marinade, sauce, dip or spread. A television ad depicts humorously the breakup of a bowl of lettuce and a bottle of salad dressing, with one scene showing a bottle of honey-mustard dressing dancing with other food, including a roast chicken and a hot dog. The Washington Post/The Associated Press (5/8) LinkedInFacebookTwitterEmail this Story
 
  • Budweiser plans patriotic bottle to support military families
    The Budweiser bottle will have a red, white and blue label and a decorative cap for a limited time, with proceeds benefiting the Folds of Honor Foundation, which provides scholarships to families of troops killed or disabled in combat. "Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear," said Rob McCarthy, vice president of Budweiser at Anheuser-Busch, which will donate as much as $2.5 million. Progressive Grocer (5/8) LinkedInFacebookTwitterEmail this Story
  • Other News
 U.S. Hispanic Study Released
The NPD Group's study of U.S. Hispanics' food and beverage consumption habits and practices reveals that at in-home dinners, Hispanic children in "Spanish language preferred" homes are more likely to drink fruit juice than are non-Hispanic children and they are less likely to drink milk than are non-Hispanic children.
The NPD Group | NET® Hispanic Study
 

  Trends 
 
  • Gum brands give teens a reason to chew
    Gum brands are targeting teens. Kraft Foods is launching ID gum, with designs on packaging and on each stick created by young artists. Wrigley is launching Orbit and 5 Gum in pellet form, with Chief Marketing Officer Brian Hansberry saying the choice of gum "makes a statement about yourself." USA TODAY (5/7) LinkedInFacebookTwitterEmail this Story
Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. ENTER TO WIN an Apple®MacBook Air® when you learn more.
  Advertising & Marketing 
 
  • Kraft executive sees a shift to mobile and digital
    A Kraft executive said at a mobile upfront event that the company would be shifting its marketing dollars from traditional outlets to digital and mobile platforms. B. Bonin Bough, vice president of global media and consumer engagement at Kraft, said several projects would be coming out of Kraft's mobile innovation labs developed in partnership with Nokia. MediaPost Communications/Online Media Daily (5/8) LinkedInFacebookTwitterEmail this Story
  • Other News
There's a bigger story on HFCS. Read all about it.
Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory
  Retail Spotlight 
  • Nash Finch introduces private-label initiative to fuel growth
    Nash Finch launched a private-label program designed to add product placement in stores and increase private-label sales penetration. "The goal is that both our customers and ourselves can drive our business forward faster in building our private-label business, which is critically important to our customers in terms of creating the pricing pressure they need to have within their overall marketplace," CEO Alec Covington said. Supermarket News (5/7) LinkedInFacebookTwitterEmail this Story
The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Annual $200 Airline Fee Credit for any airline
Business Platinum Card
APPLY NOW
  Sponsored Content 
 

  Health & Wellness 
 
  • Caffeine might stave off diabetes-induced memory loss
    Long-term caffeine intake curbed weight gain and blood glucose and prevented memory loss in mice with type 2 diabetes, according to a Portuguese study in PLoS. However, researchers said the dose found to be effective is excessive, and they do not recommend that people drink eight cups of coffee daily. Diabetes.co.uk (U.K.) (5/8) LinkedInFacebookTwitterEmail this Story
  • Group wants to ban unhealthy foods in White House photo ops
    The Physicians Committee for Responsible Medicine said it wants President Barack Obama to issue an executive order to prohibit staged photo shoots in which unhealthy foods are featured with the president and his family, the vice president and Cabinet members. The group's Petition for Executive Action says food-oriented photo ops involving the president and his family can drown out government health messages. USA TODAY/The Oval blog (5/8) LinkedInFacebookTwitterEmail this Story
  • Other News
When it comes to sustainable packaging, there's only one true winner. Test your knowledge on can manufacturing now.
Click to take the Can Fan Throwdown.
  GMA News 
  • GMA offers key resource in industry procedures through online bookstore
    Where do you find guides and manuals on current food, beverage and CPG industry standards? Look no further than the Grocery Manufacturers Association Online Bookstore, the trusted resource for the food, beverage and CPG industry. Providing some of the most relevant information you need to stay ahead of the curve on industry procedures, view available publications today. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Tempeh ingredient might be cause of N.C. salmonella outbreak
    North Carolina health officials said a tempeh ingredient sold by a Maryland company might be the source of a salmonella outbreak that has sickened at least 60 in the Asheville region. "We don't know at this point because we are starting to do the interviews, but it is a possibility that it is a combination of food and person-to-person exposure," said Gibbie Harris, health director for Buncombe County. Asheville Citizen-Times (N.C.) (5/7) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
QA SpecialistThe Hershey CompanyUS - PA - Hershey
Associate Director, Micro Food SafetyKraft FoodsUS - IL - Glenview
Click here to view more job listings.

  SmartQuote 
Never grow a wishbone ... where your backbone ought to be."
--Clementine Paddleford,
American food writer


LinkedInFacebookTwitterEmail this Story

 
 
This SmartBrief was created for cpgbrokers@gmail.com
 
Subscriber Tools
     
Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Publisher, Food & Beverage:  Chris Warne 212-450-7970
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent GMA SmartBrief Issues:   Lead Editor:  Patricia Smith
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information

No comments:

Post a Comment

Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.