| May 9, 2012 | News for the retail industry |  |  | |
- Can mobile strategies boost in-store sales?
Consumers have quickly become comfortable with using their smartphones for "showrooming," but retailers say they're still struggling to create mobile strategies that work to drive traffic and sales at brick-and-mortar stores. "If you don't try, you don't know," says David Jaffe, CEO of Ascena Retail Group, parent of Maurices, which last month began texting promotions to passersby who have opted in. The Wall Street Journal (5/8)       | Profiting from Mobile: The Three Keys to Success
Mobile is on the mind of most retailers, but how can you ensure the highest return from your investment? This informative Retail TouchPoints white paper analyzes the three focus areas for in-store mobile success: IT infrastructure, security, and store flow. Download your copy here! | - Macy's to add online shopping at 300 stores this year
Macy's has been boosting its investments in IT as it moves toward an omni-channel retail model and plans to outfit 300 stores to handle online order fulfillment by the end of the year, vice president Brian Leinbach said at a conference this week. Online sales at Macys.com and Bloomingdales.com rose 40% last year. Internet Retailer (5/8) - Macy's CEO shares success stories in Portland: Cutting costs wouldn't have been enough for Macy's to successfully survive the recession -- instead, the company embarked on an aggressive new strategy that has since paid off in 10 consecutive profitable quarters, chief executive officer Terry Lundgren told members of the Portland Business Alliance this week. Lundgren, who serves as NRF's board chairman, also touted the retail industry's hard work in the area of job creation. The Oregonian (Portland) (5/8)
- Nordstrom ranks highest on 2012 luxury index
Nordstrom took the top spot in the 2012 Luxury Consumer Experience Index, a survey that asks shoppers making at least $150,000 annually to rank retailers based on store personnel, shopping experience and overall satisfaction. Bergdorf Goodman came in second, and Barneys New York ranked third. Women's Wear Daily (subscription required) (5/8)  | American Public University offers quality, online education to help develop employees and leadership. With more than 100 career-relevant, certificate and degree programs, the tools for talent development, retention and maximization of corporate tuition benefits are at your fingertips. To learn more, visit us at StudyAtAPU.com/Solutions. | - U.S. chains shift focus from bricks to clicks
The biggest U.S. chain retailers ended last year with 2.2% fewer stores as more consumers shifted their shopping online, and the growth of e-commerce has retailers including Lowe's shifting capital investment to their web efforts. "The smart chains are the ones looking to grow online because there aren't that many places left in the U.S. that warrant the cost of building another big-box store," said industry consultant Will Ander. Internet Retailer (5/8) - Trademarking group launches anti-counterfeit campaign for teens
The International Trademark Association has launched a campaign to raise awareness among teens about the negative impacts and potential dangers of trading in counterfeit goods. The campaign will use social and traditional media as well as events to spread the message. "It is our hope that this information will influence their decision the next time they are approached by a site or vendor selling counterfeit goods," said executive director Alan Drewsen. Women's Wear Daily (subscription required) (5/8)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - Kenneth Cole shows off fall collection on digital models
Kenneth Cole has created large-screen interactive video installations featuring digital models that show off looks from the fall collection when shoppers approach. The displays, set to launch at the brand's flagship stores, were created to give shoppers more of a feel of what it's like to be part of the designer's runway shows, says chief marketer Amy Choyne. FastCoDesign (5/8) - Wal-Mart teams with Marvel on AR gaming app
Wal-Mart teamed with Marvel to launch an augmented reality game application that rolled out last week along with the U.S. release of "The Avengers." To unlock superheros, players must visit Wal-Mart stores and scan codes on in-store displays in several different departments. The Grocer (U.K.) (5/8)  | Email marketing in a complex world
Experts estimate that approximately 20 percent of emails never make it to the inbox. Read this white paper to see how a focused approach and relevant content can drive customer actions, build communities and extend the reach of your brand. |
| NRF News |  |  | | - How Chick-fil-A serves up customer satisfaction with Wi-Fi
An enjoyable fast food drive-thru experience can be found through quick and friendly service, and emerging technologies are beginning to help stores make the former appear effortless. In a May 17 STORES webinar, executives from Chick-fil-A and Aerohive Networks will explain how they designed and executed a coverage plan to improve the customer experience with a Wi-Fi- enabled point-of-sale system scaled across 100 of its stores. Learn more or register.
| Chain Restaurant News | | | | | |  | | Position Title | Company Name | Location | | Manager, Mast Global Operations & Integration | Limited Brands | Columbus, OH | | Senior Merchant | Golfsmith International | Austin, TX | | Vice President Planning and Allocation | Golfsmith International | Austin, TX | | Merchant – Softlines | Golfsmith International | Austin, TX | | Senior Manager, Marketing | Total Wine & More | Potomac, MD | | Senior Architect | Burlington Coat Factory | Burlington, NJ | | Applications Director-Supply Chain | PetSmart | Phoenix, AZ | | Director of Payroll | Burlington Coat Factory | Burlington, NJ | | Merchandise Buyer | Gorsuch Ltd. | Vail, CO | | Senior Manager of Field Human Resources | Ollie's Bargain Outlet | Harrisburg, PA | | Senior Director of Quality and Product Safety | Walmart | Shenzhen, China | | Buyer, Hardgoods | Moosejaw Mountaineering | Madison Heights, MI | | Category Manager/Buyer | The Vitamin Shoppe | North Bergen , NJ | | Retail Merchandise Manager | Le Creuset of America, Inc./Schiller Stores, Inc. | Early Branch, SC | | Wholesale Visual Coordinator | MacKenzie-Childs LLC | New York, NY | | Fashion Product Manager (Sourcing Manager) | Target | Minneapolis, MN | | Product Manager (Sourcing Manager) | Target | Minneapolis, MI | | Fashion Buyer | Target | Minneapolis, MN | | Target.com Merchandising Buyer | Target | Minneapolis, MN | | Retail Buyer - Home | Target | Minneapolis, MN | | Women's Designer Selling Manager | Saks Fifth Avenue | Beverly Hills, CA | | Merchandise Planner | Stein Mart | Jacksonville, FL | | | Click here to view more job listings. | | |
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Last year, almost 40% of retailers said retail cargo theft occurred en route from the manufacturer to the distribution center. Source: 
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