| News about digital retail commerce |  |
| Top Story |  |  | | - Amazon goes high fashion
Amazon is increasing high-fashion offerings with brands including Michael Kors, Vivienne Westwood and Catherine Malandrino. The company is also hiring models, makeup artists and stylists to create glossy images for its MyHabit website. The retailer won't take its traditional low-price approach to high fashion, said CEO Jeff Bezos. The New York Times (tiered subscription model) (5/7)       |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
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  - Why Wal-Mart's click-and-pickup model may work
Wal-Mart's new service that lets consumers shop online, then pick up and pay cash for their purchases at brick-and-mortar stores appreciates the paycheck-to-paycheck world of the "underbanked," writes Jonathan Salem Baskin. That could be an important component to the survival of stores in the future by reversing the "showrooming" trend, building deeper brand relationships, and exercising corporate responsibility by obviating credit-card debt, he writes. Advertising Age (tiered subscription model) (5/7) - Flash-sale site Luxeyard launches concierge shopping
Luxeyard has launched a social-shopping model that lets users post or pin the fashions they want to buy, and negotiates with wholesalers to get the best deal on the pieces that generate the most interest. "The result is a Pinterest-like social product sharing experience, coupled with a powerful e-commerce engine similar to Gilt and Groupon," said CTO Jerry Wilkerson. TMCNet.com (5/7)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - MasterCard enters digital-wallet field with PayPass
MasterCard on Monday unveiled PayPass Wallet Services, its take on the burgeoning digital-wallet industry, as the credit card company attempts to broaden its PayPass product beyond contactless payments. Also in the mobile-wallet arena, VeriFone will compete against companies such as Square and PhoneSwipe in payment processing with today's introduction of SAIL, a system aimed at small and medium-size businesses that will support iOS and Android devices. CNET (5/7), All Things D (5/7), PCWorld (5/7) - What comes after perfecting your social strategy?
Once your company has gained a strong social media presence, created a blog that customers read and won the top ranking in Google, you need to stay proactive and not rest on your laurels, writes communication strategist Richard Levick. He shares five questions to keep the digital team on its toes. Fast Company online (5/8) - Luxury brands celebrate Mother's Day with e-mail campaigns
Luxury retailers including Saks, Neiman Marcus and Philadelphia-based jeweler Lagos are putting more of their Mother's Day marketing efforts into e-mail campaigns that include gift guides, exclusive deals and frequent reminders as the day draws closer. "Mother's Day is a holiday focused as much on the giver as it is on the receiver," said Dalia Strum, president of Dalia Inc. Luxury Daily (5/7)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. ENTER TO WIN an Apple®MacBook Air® when you learn more. |
 - Amazon finds top talent among veterans
Amazon and other companies increasingly are seeking out service members transitioning out of the military, finding that their skills and discipline translate well into the workplace. "We actively seek leaders who can invent, think big, have a bias for action and deliver results on behalf of our customers," said Amazon CEO Jeff Bezos. CNNMoney/Fortune (5/7) - Peapod adds virtual grocery wall in Chicago El station
Online grocer Peapod has expanded its virtual grocery shopping wall to a busy Chicago El station, with posters of products that commuters can order by scanning bar codes with their smartphones. Peapod launched its first virtual supermarket in a Philadelphia train station earlier this year. Drug Store News (5/7) - Five Four launches online subscription retail
Los Angeles-based brand Five Four, whose looks have grown popular among a diverse group of celebrity actors, musicians and sports stars, launched an online subscription retail service on Monday. For $60 per month, subscribers receive a "surprise" monthly package of apparel and footwear valued at $120, the company says. Los Angeles Times/All the Rage blog (tiered subscription model) (5/7)  | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 - Cox Digital tests local targeting with big brands
Cox Digital Solutions has lined up McDonald's, Capital One and other brands eager to try local geo-targeting with rich-media ad units. The company hopes to entice the brands to transition from mobile-only to cross-platform campaigns and is testing a method of tracking consumers as they move from home platforms to mobile, said CDS Mobile's general manager, Leif Welch. ClickZ (5/2)  | Shop.org Spotlight | | | | - Why going local is the most effective attribute of the SoLoMo trend
As SoLoMo continues to evolve from a buzzword to a trend, new research has shown that retailers who effectively leverage the "local" aspect will best connect with this highly influential segment of consumers. Presenting this new data at Shop.org's digital retail marketing workshop in New York, Melissa Parrish from Forrester Research explained what retailers must do to reach this segment of super-connected customers to solve the SoLoMo puzzle. Read more. Shop.org Blog (5/8) - Best strategies for making your "invisible" Web content accessible
With 150,000 URLs added to the Internet each day, Web content is growing at a rate almost impossible to keep up with. So how can retailers siphon their communications to consumers through the increasing clutter of information? In a new white paper in the Shop.org library, BloomReach identifies ways online retailers can package their messages so that they are easy to find for the consumers who seek it. Download the white paper.
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