| News about digital retail commerce |  |
- Amazon officially debuts Kindle Singles
Amazon has launched Kindle Singles with a collection of short stories and longer nonfiction news stories from writers including novelist Jodi Picoult and journalist Robert Andrew Powell. Amazon announced the program in October as a feature that allows writers to submit shorter works for sale in the Kindle e-bookstore. PC Magazine (1/26)        | Attend Webinar: Maximize Revenue Performance from Product Recommendations
Join Forrester Research eCommerce expert, Sucharita Mulpuru, and Certona CEO, Meyar Sheik, as they share best practices and key success strategies that drive incremental sales and boost average order values from personalized product recommendations! REGISTER | - Indian brands, retailers turn online to boost sales
Online sales in India have surged, prompting retailers and brands to increase their Internet push. Tanishq, a jewelery maker; Bata, a footwear manufacturer; The Loot, a multi-brand retailer; and Next, a consumer electronics retailer, have all recently launched online operations. Others are retooling their sites. The Economic Times (India) (1/27) - More South Africans are shopping online
More than half of South Africans who have Internet access are shopping online, according to a MasterCard Worldwide survey. The number of of shoppers in South Africa who are buying goods and services online rose 9% from the previous survey. "South Africans who shop online also feel that making purchases on the Internet is more convenient, user-friendly and easier than walking into a store or ordering from a catalogue or via a call center," according to the report. Mail & Guardian (South Africa) (1/25)  | Target plans to launch its new website for the 2011 holiday season. Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com! | - 7 tips for more effective social media marketing
As marketers shift their efforts from SEO to social media, they also need to shift their mindsets from a system that uses algorithms to a people-driven system, writes Ben Elowitz. His seven tips for effective SMO include knowing precisely what customers want from your brand, building a fan base over time and creating content that's worthy of being shared. iMedia Connection (1/27) - Publishers upbeat about e-book possibilities
The heads of four publishing houses shared their views on the future of e-books and e-book marketing at the Digital Book World conference in New York City this week, saying consumers' rapid adoption of digital books provides new opportunities for publishers to sell and market directly to consumers. "Amazon did us a great favor proving that there was a market for e-books," said Macmillan President Brian Napack. Los Angeles Times/Jacket Copy blog (1/25)  | IBM end-to-end security for smart grids
The electric grid has been providing reliable electric energy for decades and when it fails, civilization comes to a standstill. This complimentary paper from IBM focuses on the security aspects of protecting the electric grid, including the end-to-end security needs and solutions at various points in the smart grid chain. |
 | Companies in the News |  | | | - Mattel uses social media to reunite Barbie and Ken
Mattel's Ken doll turns 50 this year, and the company is celebrating with a social media push aimed at telling the story of his efforts to woo back Barbie in time for Valentine's Day. The plastic pair broke up in 2004 but remain friends. Now, the company is documenting his efforts via a Facebook page, Foursquare check-ins as he picks up sweet treats for Barbie at Magnolia Bakery and an ongoing online reality series dubbed "Genuine Ken: The Search for the Great American Boyfriend." CNBC (1/27) - Birchbox helps cosmetics companies facilitate free samples
Cosmetic companies that know they have to give away samples but bemoan the cost and lack of insight into whether their giveaways result in sales are attracted to a model from e-commerce start-up Birchbox. The site charges a $10 monthly subscription fee in exchange for big boxes of samples from participating brands including Benefit and Kiehl's. Subscribers answer survey questions about the products, and the companies receive the feedback. FastCompany.com (1/26)
| Shop.org Spotlight | | | | - Move your company forward by taking a look back
Last year was a strong one for digital retailers, and prevailing trends on search activity, online video consumption and mobile have set the stage for 2011. Join executives from comScore, One Kings Lane and W.W. Grainger for a Shop.org webinar on Feb. 16 as they discuss the 2010 digital year in review and what strategies will be most important for digital marketing in 2011. Read more. - Shop.org SmartStat: Jan. 27, 2011
 4.5 million people will take advantage of retailers' promotions and buy a new television for the Super Bowl this year, up from 2.7 million in 2009. Source: RAMA survey conducted by BIGresearch.
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