  | News about digital retail commerce |  |
- Apple opens online Mac App store
Apple launched a new app store for its Macintosh computers this week with more than 1,000 computer apps in 21 categories. The debut of the Mac App store aims to capitalize on the company's mobile app success and align the company's computer and mobile strategies more closely. The Wall Street Journal (1/7)        | Webinar: The Future of Interactive Marketing
Join GSI Commerce and Shar VanBoskirk, a guest speaker from Forrester Research, Inc., to explore the state of interactive marketing, how current trends will drive future opportunities, and what marketers can do to take advantage throughout 2011. Register Now! | - EU warns online shoppers about fake sites
A European Union agency is advising online shoppers about how to protect themselves from fraud. For example, the E.U. says consumers should ensure that online retail sites are legitimate, check accounts after making payments online and create electronic-transaction limits for payment cards. "Just as the online shopping environment provides the consumer and retailer with many benefits, it also provides criminals with the opportunities to defraud unsuspecting consumers and retailers, to steal money and to steal financial and personal data," the European Network and Information Security Agency said. InternetRetailer.com (1/6)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Download the key takeaways now. |
 - Increased paid-search spending paid off in higher holiday sales
 Much of the double-digit increase in online sales during the holidays can be attributed to more spending on paid-search advertising, says marketing agency PM Digital. Online merchants in the agency's index raised their paid-search spending 81% from 2009, PM Digital reports, resulting in a double-digit jump in clicks and a 47% increase in revenue. eConsultancy.com (1/7) - Social sign-on features offer merchants access to more data
Features on Facebook and other social sites that allow consumers to access online retailers by logging onto the social media sites rather than registering at the retail sites provide a potentially rich cache of customer data that merchants might not be able to get otherwise. Experts advise retailers to use the information wisely to avoid the impression that they're violating consumers' privacy. eMarketer (1/6) - 6 ways to get touchy-feely with your followers
When we have real-world conversations, we signal our trust by touching, whether it's a hug, a handshake or a pat on the back. Social-media marketers need to replicate that experience by listening, giving of themselves and making themselves personally accessible to consumers, writes Jesse Stanchak. "The holy grail of social media marketing is an act that replicates the psychological effects of a great handshake: familiarity, engagement and trust," he writes. SmartBrief/SmartBlog on Social Media (1/7)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 - EBay fashion app augment reality: EBay has added to its iPhone 4 fashion app a feature that allows users to virtually try on sunglasses by superimposing them on a photo. The selection is limited to a few items in the first version of the app, but the company says it plans to expand it to include more products. Women's Wear Daily (subscription required) (1/7)
- Facebook more likely to go public next year
Facebook said it plans to expand its investor base beyond 500 this year, which would require the company to release material financial information whether or not its stock trades publicly. Industry watchers say the announcement may be the clearest sign yet that the tech company, which was valued around $50 billion during a recent investment round with Goldman Sachs, will go public in 2012. The Wall Street Journal (1/7)  | 50% Savings on Web's Biggest Business Blogging Event
Join 23 experts (including Technorati's CEO, Scott Monty, & experts from McDonalds, Southwest Airlines, and Procter & Gamble) as they help you master business blogging at Blogging Success Summit 2011. Fully online. Click here for free sample class. |
| Legislative & Regulatory |  | | | - Illinois lawmakers approve a tax for online sales
The Illinois General Assembly approved a plan to require online sellers with affiliates in the state with $10,000 or more in annual sales to collect sales tax from customers in the state. If Gov. Pat Quinn signs the legislation, it would take effect July 1. "The bill treats online merchants more like bricks-and-mortar merchants. The retailer would be responsible for collecting the tax," said a spokesman for state Senate President John Cullerton. InternetRetailer.com (1/6) | Shop.org Spotlight | | | | - Shop.org launches post-holiday survey
In an effort to understand retailers' 2010 holiday strategies and results, Shop.org launched its post-holiday survey today. Participants in the survey will receive aggregated results in early February. Don't miss this opportunity to learn about benchmarking trends from the 2010 holiday season. Learn more. - Innovations in e-commerce -- past to present
With the emergence of eCommerce, digital retail executives pondered and predicted the potential for this new channel. Did they get it right? In a session at Retail's BIG Show, executives from Charming Direct, Sheplers and Resource Interactive will discuss how the online shopping experience has evolved from day one, and where it's expected to go in the future. Retail's BIG Show will be held in New York City, January 9-12. Learn more.
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Over one quarter of retailers surveyed lowered their fulfillment cost per order in 2010 from 2009. Source: 
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