| News about digital retail commerce |  |
- Culture is king, says Zappos community manager
Companies shouldn't be shy about using social tools to put their inner workings on display, says Zappos.com community architect Thomas Knoll. Getting people at all levels of the company involved in social campaigns helps customers feel involved, and creates deep and lasting engagement. "Social media is an opportunity to build relationships with customers. The brand naturally is helped by the culture -- we leave our culture out in the open," Knoll says. SmartBrief/SmartBlog on Social Media (1/10)        | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper | - Seamless shopping means making stores more like online
Consumers are increasingly checking out products in brick-and-mortar stores before buying them later online, a trend that may mean missed opportunities if shoppers decide to purchase from a competitor, writes digital growth expert Sam Decker. His solution: Make the store experience more like shopping online, with Internet connections that offer access to additional product information, availability, customer reviews and relevant tweets and social network posts. ClickZ (1/11)  - Intel and adidas partner to create virtual footwear wall
 Intel and adidas unveiled the virtual shoe-shopping wall of the future at NRF's BIG Show this week. Using the giant touchscreen, shoppers can narrow their selections, pick the shoe they want and find price, product and marketing information on the wall. The huge gadget aims to provide merchants in smaller markets with the means to carry as much inventory as flagships in major markets. FastCompany.com (1/11)  | Get the free Coverity Scan 2010 Open Source Integrity Report featuring the Coverity Software Integrity Report for the Android Kernel. Coverity has been testing code in open source projects since 2006. In 2010 Coverity analyzed over 291 projects and 61 million lines of code. The 2010 report shares everything found — from security defects to what could be shipping inside Android devices. |
 - H&M to launch collection designed by Swedish fashion blogger
Hennes & Mauritz has worked with Madonna and other celebrities, but is switching gears by launching a collection designed by Elin Kling, a Swedish fashion blogger. "As one of the largest fashion profiles in Scandinavia, Elin fits our fashion-conscious target audience very well," said Sofia Jegerborn, marketing manager at H&M Sweden. Toronto Sun/Reuters (1/10) - Groupon wins $950 million investment from high-profile VC firms
Groupon confirmed Monday that it won a $950 million round of venture capital funding from Silicon Valley players including Andreessen Horowitz and Kleiner Perkins Caufield & Byers. The funding gives the fast-growing daily deal site new cash for expansion into international markets, and a means to cash out some earlier investors. NYTimes.com/Bits blog (1/11) - Members-only reservation site VillageVines raises $3 million
VillageVines is succeeding with a business model that's part OpenTable and part Groupon for upscale eateries. The site, which raised $3 million in an investment round led by Hearst Interactive Media, charges users $10 to book a reservation at a high-end restaurant, a fee patrons more than recoup with the 30% discount that's applied to their dinner checks. Mashable (1/10) , PaidContent.org (1/10)  | New 2010 Enterprise VoIP Buyer's Guide
This updated Buyer's Guide from Focus will help you fully understand both your business phone system needs as well as the purchase process. Compare features and read advice from other buyers.
Click Here to learn more. |
| Interactive Advertising |  | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - The 4 P's of a retail mobile app
Consumers are increasingly relying on their mobile devices to shop, and data suggest the conversion rate for m-commerce is only going to rise. In a Retail's BIG Show session, Richard Crone of Crone Consulting shares the "4 P's" of mobile apps -- the tools and traits every successful mobile application should have. Read more. - Shop.org webinars: 2010's "best of" list
After each of our webinars we ask attendees for feedback, which we use to guide the content we bring to you in the future. Shop.org's director of content, Artemis Berry, shares Shop.org's 2010 "Best Webinars" list, links to the playbacks, blog recaps and her favorite statistic or lesson from each. Read more.
| SmartQuote | | | |  | There is no sense in crying over spilt milk. Why bewail what is done and cannot be recalled?"
--Sophocles,
Greek playwright  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
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- Thursday, January 06, 2011
- Wednesday, January 05, 2011
- Tuesday, January 04, 2011
| | | Lead Editor: Megan Conniff
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Across retailers surveyed, year over year growth for Q4 2010 was 29%. Source: 
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