 | January 25, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Top Story |  |  | | - GMA intros Nutrition Keys front-of-pack label
GMA and the Food Marketing Institute have developed a front-of-package food-labeling system called Nutrition Keys that includes icons showing how many calories a food contains, as well as how much saturated fat, sodium, sugar and some nutrients. "Helping consumers make informed decisions is not just good business sense, it is the right thing to do," said ConAgra Foods CEO Gary Rodkin, who is chairman of GMA's board of directors. Pamela Bailey, president and CEO of GMA, said the program is intended to "promote healthier lifestyles." USA TODAY (1/24) , Bloomberg (1/24) , MediaPost Communications/Marketing Daily (1/24)        | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
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 - 2011 product launches focus on simple and cheap
Many product launches for 2011 are aimed at giving customers ease of use and professional beauty or almost-homemade cooking results for less time and money. ConAgra Foods plans to launch Orville Redenbacher's microwave popcorn in a bag that becomes a bowl. Kraft Foods plans to roll out flavored Philadelphia Cooking Cremes for use in recipes. Unilever will introduce Suave Professionals Dry Shampoo. USA TODAY (1/24) - Celebrities give small food companies a leg up
Food companies of all sizes are teaming with food personalities such as Ina Garten, Duff Goldman, Guy Fieri and Cat Cora to boost publicity for product launches. David Schwab of Octagon First Call, which arranges such partnerships, urges companies to consider less "traditional" celebrities and asks them to use social media to tout the relationships. USA TODAY (1/24) - Bottled water bubbles back
Sales of bottled water rose 4.2% in 2010, and a Convenience Store News study predicts growth of 3% this year. The increase is notable because sales fell 10.2% in 2009, and an official with Little General Stores echoed others in saying the increase was "driven by regular plain water," not enhanced or flavored versions. Convenience Store News (1/24)  | Accenture acquires CAS — A powerful combination
By providing an integrated suite of enterprise software applications, the most demanding requirements of the consumer products industry can now be met. Learn how the acquisition of CAS by Accenture helps consumer products companies execute in-store strategies more effectively. Learn more>> | | Advertising & Marketing | | | | - Kellogg to introduce Krave cereal on Facebook in the U.K.
 Kellogg in the U.K. is introducing Krave Milk Chocolate cereal on Facebook, marking the first time the company is using social media for a product launch. Free samples and video content will aim to engage fans on Facebook before the promotion continues with a television and digital advertising campaign. MarketingWeek.co.uk (U.K) (free content) (1/24) | Retail Spotlight | | | | - Limited-selection stores are set to expand
Grocery chains ALDI, Grocery Outlet and Save-A-Lot, all offering reduced prices and a limited selection of products, plan to expand as customers add the stores to their shopping options. ALDI plans to open as many as 100 stores this year, Save-A-Lot intends to add 1,200 within five years and Grocery Outlet will add 15 this year. USA TODAY (1/24)
| Science & Technology | | | | - Experts try to improve traits of crops, livestock via genome sequencing
Several teams of researchers are trying to decode the genomes of animals and various crops, such as cocoa and strawberries, in hopes of identifying genes linked to desirable traits that could prove useful to breeders. "We can breed potentially for types of plants with higher levels of a certain kind of flavor ... it will help us to understand the genetic basis of flavor," a university professor said. The Boston Globe (1/24)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Health & Wellness | | | | - Nestle research focuses on feelings of fullness
Scientists for Nestle are examining the mechanisms behind feelings of fullness, with the goal of developing foods that aid weight management by promoting satiety. One tool is a model of the human gut that digests food and has a glass front so the process can be observed. The Wall Street Journal (1/25) | International | | | | - Coca-Cola bottlers in Mexico to merge
Two Coca-Cola bottlers in Mexico, Embotelladoras Arca and Grupo Continenta, are expected to become a single entity. The deal, slated to be complete during the year's second quarter, will create Arca Continental, with sales of about 1.2 billion unit cases. Drinks Business Review (1/25)
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