 | January 5, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Obama signs food safety bill
A bill to improve U.S. food safety was signed into law Tuesday by President Barack Obama. "Today's bill signing marks a historic moment for our country -- as it represents the most comprehensive reform of our nation's food safety laws in more than 70 years," said GMA President and CEO Pamela G. Bailey. "This landmark legislation provides FDA with the resources and authorities the agency needs to help strengthen our nation's food safety system by making prevention the focus of our food safety strategies, and will help restore the public's faith in the safety and security of the food supply." FoodSafetyNews.com (1/5) , Supermarket News (1/5) , Bloomberg (1/4)         | Olympic leadership lessons from USA Basketball
Discover the tactics that Jerry Colangelo employed to overcome USA Basketball's Olympic losing streak. Learn how Colangelo and Coach K built a team that could compete internationally & how to adapt your leadership style to gain the same type of success. Check out Sustaining the Leadership Edge for just $75. |
 - It's crunch time for Wheat Thins
Kraft Foods learned that Wheat Thins are "one of the least topped crackers in the cracker category," and its latest campaign positions the brand as a salty and crunchy snack rather than as a cracker that requires topping. In TV ads, consumers who mention the brand on social media are surprised with pallets of Wheat Thins, which arrive in a van emblazoned with the message "The Crunch is Calling." The New York Times (free registration) (1/4) - P&G sells Zest brand
Procter & Gamble has sold rights to its Zest soap brand in the U.S., Canada and Caribbean markets to High Ridge Brands, a newly formed portfolio created by private-equity firm Brynwood Partners VI. P&G sold Folgers coffee, Sure deodorant and its drug-prescription business in recent years to focus more on its fastest-growing brands. Bloomberg/The Associated Press (1/4) - Tcho Chocolate has a taste for expansion
Tcho Chocolate, founded in San Francisco in 2009, has already begun a global expansion, with the chocolate now being sold in Britain, Ireland and Japan. Tcho President Jane Metcalfe said the "entire world" is a potential market for the chocolate. "The world doesn't need another chocolate company per se, but it needs people who are trying to innovate, to try to make things better." Voice of America (1/4) - Combos gets a fresh image
The packaging of Combos Baked Snacks has been updated to include a new logo, new photographs of the food and bold color combinations. Mars hired CAG BrandFirst to develop the changes, which are being used on all bag sizes. Convenience Store News (1/3)  | INTRODUCING HP ePRINT— Print from anywhere from any mobile device.* The HP Officejet Pro 8500A Plus e-All-in-One now with $120 INSTANT REBATE. BUY NOW.
*Requires an Internet connection to the printer. Feature works with any Internet- and Email-capable device. Print times may vary. Click here for details. |
  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out the key takeaways from SmartBrief's State of Social Media for Business. |
 | Advertising & Marketing |  | | | - (Product) Red recruits its first wine brand
(Product) Red, the organization raising money to fight AIDS and other diseases in Africa, teamed with the Penfolds wine brand in its first partnership with an alcoholic drink and its first Australian partnership. Fifteen percent of proceeds from sales of two Penfolds wines in North America will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria. NYTimes.com/Media Decoder blog (1/4)  | "Healthy Solutions to Lose Weight and Keep it off " — Learn how the experts at Harvard Medical School are shifting weight loss strategy from overly restrictive diets to sensible eating, realistic goals, and plans for keeping the weight off. 30% off cover price and free shipping for SmartBrief readers. Click here to order in hard copy or download. |
 | Retail Spotlight | | | | - Publix introduces store-brand specialty cheeses
Publix is introducing private-label domestic and imported cheeses in 15 varieties, including Asiago and Spanish manchego. "Our goal is to have trained associates share their passion for cheese with their customers," said a spokeswoman for Publix, which plans to educate customers about the cheeses through promotions and presentations. Drug Store News (1/4)
| Science & Technology | | | | - Fusion developing low-calorie sweetener
Fusion Nutraceuticals says it created a process that yields a sweetener with "the appearance, taste and feel of sugar" and fewer calories. The company says it is "at an advanced stage" of developing a sucralose-based product with 1.7 calories per teaspoon, for use in confectionery, cereal and soft drinks. FoodNavigator (1/4) | Health & Wellness | | | | - Study links fish consumption to lower stroke risk
 Women who ate more than three servings of fish a week were 16% less likely to have strokes than women who ate less than one weekly serving, according to a study. "Fish consumption in many countries, including the U.S., is far too low, and increased fish consumption would likely result in substantial benefits in the population," said Dr. Dariush Mozaffarian of the Harvard School of Public Health, who read the study. Reuters (1/4) | GMA News | | | |
| SmartQuote | | | |  | Hold fast to dreams, for if dreams die, life is a broken winged bird that cannot fly."
--Langston Hughes,
American writer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Tuesday, January 04, 2011
- Monday, January 03, 2011
- Thursday, December 30, 2010
- Wednesday, December 29, 2010
- Tuesday, December 28, 2010
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.