  | January 18, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Research: 95% don't get RDA of whole grains
According to research from General Mills, just 5% of U.S. consumers eat the recommended three servings a day of whole grains, even though 61% believe they consume enough. Half of those surveyed said they specifically shop for foods with whole grains, but 28% did not know the difference between whole grain and enriched grain and 17% incorrectly said whole grains are always organic. FoodNavigator (1/17)         | What's the ROI of your social media programs? If you don't think social media ROI can be measured, you need to learn the truth. Marketers have proven that specific social media practices can generate sales and the ROI of these activities can be measured. Download "The Naked Truth About Social Media ROI" at http://u.bzz.com/roi to learn 4 proven practices. | - More men are shopping, but media haven't caught up
In a Yahoo! survey of men 18 to 64, more than half said they were the primary grocery shoppers in the family, and six out of 10 dads said they made the most decisions about packaged goods, clothing and other purchases. But respondents said only 22% to 24% of ads were crafted for a male viewpoint, a situation that is slowly changing as marketers recognize that men have more clout as shoppers. Advertising Age (tiered subscription model) (1/17)  | NEW PRIVATE LABEL RESEARCH FROM ICOM
Cost-conscious consumers are choosing store brands in record numbers with switches in even sensitive categories like baby care and health products. Yet more than half are willing to switch back given the right incentive. What are national brands to do? Click here for this FREE report including the top 5 Tips to Win Back Consumers. | - Cabot launches Community Soup Swap
Cabot Creamery, a cooperative of 1,200 dairy families, has launched a Community Soup Swap tied to National Soup Swap Day on Jan. 22. The annual event started in Seattle in the 1990s as a way for people to share soup leftovers. Cabot is asking blogging moms in several states to host soup swap parties using Cabot ingredients, and is providing cheese and other prizes. MediaPost Communications/Marketing Daily (1/17)  | Facebook: Your blog's secret weapon
Learn proven tactics, strategies, and tools for maximizing your blog's incoming traffic by taking full advantage of all that Facebook offers. Facebook expert Mari Smith unveils creative ways to drastically grow your blog readership as well as powerful ways to engage readers at the Blogging Success Summit. Register today for 50% off! |
 | Retail Spotlight |  | | | - Jewel-Osco adds "nutrition iQ" shelf tags
Jewel-Osco stores introduced its "nutrition iQ" food-labeling program, with color-coded shelf tags showing the nutritional value of more than 2,500 foods. Orange indicates an excellent or good source of fiber, pink is for 100% juice and yellow is for an excellent or good source of protein. TribLocal.com (Chicago) (1/17) | Science & Technology | | | | - Genetic maps of grapes could lead to disease-resistant varieties
A team of U.S. scientists reported in the Proceedings of the National Academy of Sciences that they were able to sequence the genomes of more than 1,000 grape samples and associate several DNA sequences to disease resistance, acidity and other traits. They said the findings could lead to the development of grape varieties that are resistant to diseases. BBC (1/17) , United Press International (1/17) | Health & Wellness | | | | - Adding vitamin D and calcium to dairy might improve bone health
Dairy foods fortified with vitamin D and calcium might improve bone health in postmenopausal women, according to a study in the European Journal of Clinical Nutrition. Researchers at Harokopio University and the University of Athens in Greece said the supplements lead to significant decreases in levels of C-terminal telopeptides, which are linked to bone weakening through the breakdown of type-I collagen. NutraIngredients (1/14) - B12 deficiency is linked to many symptoms
 Although a 2005 study says vitamin B12 deficiency affects only one in 1,000 Americans, it is more common in older people, those who don't eat meat or dairy and people taking medications that block absorption. Symptoms include anemia, depression, balance problems, loss of appetite and confusion. The Wall Street Journal (1/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | |
| Government & Food Safety | | | | - Wisconsin and Ohio tap officials to manage food safety
As state governors are sworn in, many are appointing leaders to oversee food safety and agriculture. In Wisconsin, Dennis Smith has been appointed secretary of health services and Ben Brancel as secretary of agriculture, trade and consumer protection. In Ohio, Dr. Theodore Wymyslo will direct the Department of Health, and James Zehringer will lead the Agriculture Department. FoodSafetyNews.com (1/18)
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