| News about digital retail commerce |  |
 | New Retail 2.0 eBook: Private Sales Innovations
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - Boomer consumers drive site to make changes
Newegg.com began noticing last year that its customer base was including a large segment of the baby boomer population, a shift that spurred the company to make changes to a website that before had been geared largely toward younger, tech-savvy consumers. The company added more product reviews, testimonials and company information in an effort to cater to shoppers 55 and over, a group that's among the biggest online spenders. InternetRetailer.com (1/21)       - How a blog makes your website work harder
You may already know that Google sends more users to websites with frequent updates, but making those changes can be costly if you have to pay fees to a webmaster. Instead, use blogging tools such as WordPress to make unlimited changes by yourself, Jeannette Paladino suggests. Stories, photos, videos and similar updated content will allow you to drive traffic "without hiring outside help." BusinessWeek.com/Today's Tip blog (1/21)  | Companies today face a 21st century information challenge — one that doesn't fit into the rows and columns of a relational database. View this one-hour webinar featuring Forrester Research, RDBMS Alternatives: NoSQL, XML, and Other Game Changers, to learn why RDBMS is being pushed out of the mainstream. |
 - Mozilla to add anti-tracking tool to Firefox
Mozilla Corp. is planning a tool to allow users of its Firefox browser avoid having their online activity tracked by marketers and data-collection companies. One hitch -- the tool requires the consent of tracking companies, which so far haven't agreed to participate. The Wall Street Journal (1/24)  | Blog like the big brands
McDonalds' Rick Wion joins practitioners from Cisco, Ford, Sony and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Early-bird pricing ends 1/25. Register today! |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Lifesta lets Groupon buyers sell unwanted deals
Impulse buyers who come to regret decisions to snap up coupons for half-price meals, yoga deals and whatever else merchants offer at Groupon, LivingSocial and other daily deal sites now have a way to recoup at least part of their costs. Startup Lifesta, founded by a woman who couldn't use her Groupon on a trip to New York because the restaurant was temporarily closed, lets consumers sell their unwanted deals. CNNMoney.com (1/21) - Thingd gets social with stuff for sale
A start-up called Thingd aims to be a repository of content displaying and describing all the stuff on the Internet, says founder and serial entrepreneur Joseph Einhorn. The company recently launched the first of several planned customer-facing portals, a site called the Fancy that lets users post some of their favorite products with links to sites where others can buy them. Slate (1/21) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Legislative & Regulatory | | | | - Digital privacy regulations get a closer look
Lawmakers are expected to take a closer look at digital privacy laws this year, given the increasing popularity of sites such as Google and Facebook. Lawmakers and regulators are considering policies such as requiring companies to disclose how they use personal data and giving online users an option as to whether their information is collected. So far, such decisions have largely been left up to the individual websites, but officials and privacy groups are showing interest in setting regulations. Inc.com (1/21) - Feds to launch site listing consumer product complaints
The Consumer Product Safety Commission, starting March 11, for the first time will post online product complaints. SaferProducts.gov will allow users to search for products by brand or maker. Jill Deal, a lawyer with Venable in Washington, D.C., described the new website as "Yelp with the imprimatur of government authority" and cautions that it could prove to be a target for abuse by business competitors and potential litigants. The CPSC has offered manufacturers a fast-track for removing "materially false" information and trade secrets from the listings. Advertising Age (tiered subscription model) (1/24) | Shop.org Spotlight | | | | - I'm a Shop.org member, now what?
Whether you're a retailer or solution provider, find out exactly what your Shop.org benefits encompass by reviewing our new interactive membership headquarters. Learn about events, committees, research and members-only content available. Learn more. - Shop.org SmartStat: Jan. 24, 2011
 Mobile commerce was identified as a top strategic initiative by 69% of retailers for 2011, up from 28% a year ago. Source: Retail Horizons 2010. - PUMA, Sears and UncommonGoods are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include an e-commerce merchandising specialist for PUMA North America, a user experience architect at Sears, and a SEO associate at UncommonGoods. Shop.org member companies are invited to post jobs for free. Visit the job board.
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Australian consumers are rapidly increasing their online shopping, making it one of the fastest-growing markets for eBay and other e-commerce players. The trend has the country's brick-and-mortar merchants worried and looking for ways to level the playing field, including closing a tax exemption on overseas purchases. 
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