Friday, January 21, 2011

Budweiser extends Super Bowl beer deal through 2014

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January 21, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Tyson uses IMAGE to ensure workers are legal
    Tyson Foods has joined IMAGE, a voluntary program in partnership with U.S. Immigration and Customs Enforcement that ensures businesses employ only people who are legally authorized to work in the country. "We believe our participation confirms to our customers, plant communities and others that Tyson uses best hiring practices to maintain a lawful workforce," said a Tyson executive. Progressive Grocer (1/20) LinkedInFacebookTwitterEmail this Story
  • The Onion peels off label ideas for Jones Soda
    Jones Soda is issuing a limited-edition six-pack of its most popular drinks, labeled with humorous headlines from the satirical newspaper The Onion. "We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together," said a Jones official of labels including "Work Friend Accidentally Becomes Real Friend." American City Business Journals/Seattle (1/20) LinkedInFacebookTwitterEmail this Story
 
  • L'Oreal faces cultural challenges in cracking Brazilian market
    L'Oreal, the world leader in beauty products, hasn't done well in the lucrative Brazilian market because consumers typically buy their products from door-to-door salespeople. L'Oreal hopes to bridge this sales gap by placing personal-beauty representatives in department stores. The company also is trying to develop products with more natural and local ingredients to better match local shoppers' tastes. The Wall Street Journal (1/21) LinkedInFacebookTwitterEmail this Story
  Trends 
 
  • GMA combines divisions
    GMA has combined three departments into a single Industry Affairs and Collaboration Division. There were separate departments for Industry Affairs, Membership Services and Meetings, but the new organization creates "more efficient work streams that will improve engagement opportunities and comprehensive services for our members," said Denny Belcastro, executive vice president for industry affairs and collaboration. Progressive Grocer (1/20) , Supermarket News (1/20) LinkedInFacebookTwitterEmail this Story
  • Bison ranchers are ready to beef up supply
    With more consumers turning to bison meat, which is lower in fat and cholesterol than beef, the National Bison Association looks to increase supply by recruiting more people to the bison business. Prices have gone up about $2 a pound, to $7, as demand increases, but bison herds take years to grow because females can't give birth until they are 3 years old, compared with age 2 for beef cows. National Public Radio (text and audio) (1/20) LinkedInFacebookTwitterEmail this Story
  • Other News
Drive company revenue by simplifying IT strategies.
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  Advertising & Marketing 
  • Survey: Online communities are the top social networks for trust
    Women invest greater trust in online communities as opposed to social networks, according to a report issued by iVillage, a site owned by NBC Universal. The survey of 2,232 women found that 51% cited the more topic-focused online communities as places they trust for product information, as opposed to 14% who named social networks, such as Facebook. Adweek (1/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Retail Spotlight 
 
  • Wegmans ranks third on Fortune's list of top employers
    Wegmans Food Markets came in third in Fortune magazine's annual list of "100 Best Companies to Work For," behind software firm SAS and Boston Consulting Group. Whole Foods Market was 24th, General Mills came in at No. 58, Publix Super Markets ranked 67th and S.C. Johnson was No. 70. Drug Store News (1/20) LinkedInFacebookTwitterEmail this Story
Compare 11 Leading ERP Solutions 119 Ways
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  Featured Content 
 

  Health & Wellness 
  • Fruits, veggies are tied to a lower risk of death from heart disease
    People who consumed a minimum of eight servings of fruits and vegetables -- with a portion size equaling about 80 grams -- daily had a 22% lower risk of dying from ischemic heart disease compared with people who had less than three servings per day, according to a study in the European Heart Journal. However, the lead study author said the findings must be interpreted carefully because other factors may influence the link between healthy eating and heart disease risk. HealthDay News (1/19) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

Shopper Marketing Quarterly Trends Report: Ad Age, in partnership with Triad Retail Media, presents an analysis of relationships between marketers, retailers, & agencies. Case studies & spending projections from marketers such as Kimberly-Clark and CoverGirl are included, plus a source list of leading shopper agencies & major clients. Read now.

Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  

  GMA News 
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  Editor's Note 
  • Correction
    A source article in Thursday's SmartBrief inaccurately reported the description of the new Hershey's Drops. Hershey's Drops are bite-size drops of chocolate without a hard candy shell. SmartBrief regrets the error. LinkedInFacebookTwitterEmail this Story
Quality Systems ManagerFurmano FoodsNorthumberland, PA
Director of Food Service Sales – Mid WestRichelieu Foods, Inc.Chicago, IL
Chief Executive OfficerFeeding America West Michigan Food BankGrand Rapids, MI
Director of Shopper MarketingMeijerGrand Rapids, MI
Space Management SpecialistBoston Beer CompanyBoston, MA

  SmartQuote 
Life is under no obligation to give us what we expect."
--Margaret Mitchell,
American author


 
 
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