| January 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Pepsi to put its mark on "The X Factor"
Pepsi will be the only seasonlong sponsor of "The X Factor," a talent competition on Fox starring Simon Cowell, who has left "American Idol," the Fox network show sponsored by Coca-Cola. The show won't debut until fall, but the announcement will give Fox time to "leverage some of Pepsi's assets to get the promotion out there to launch the show," a Fox executive said. The New York Times (free registration) (1/3)         | Olympic leadership lessons from USA Basketball
Discover the tactics that Jerry Colangelo employed to overcome USA Basketball's Olympic losing streak. Learn how Colangelo and Coach K built a team that could compete internationally & how to adapt your leadership style to gain the same type of success. Check out Sustaining the Leadership Edge for just $75. |
 - 2011 watch list includes food as medicine, mHealth
The development of science-based food products, a rethinking of global health priorities, a growing use of mobile health apps and experimentation with smart lunchrooms in schools and workplaces are among the top 100 things to watch in 2011, according to Ann Mack, global director of trend-spotting for J. Walter Thompson. PaidContent.org (1/2) - Rural small businesses to hit the big time in 2011
Rural small businesses will take center stage this year as the local trend becomes a real movement, writes Becky McCray. "Farmers are the next food stars," she writes. McCray discusses how small local businesses are working to meet customers' needs and how the government and the economy play roles in their success. Small Business Trends (1/2)  | Microsoft Online Services offers many user capabilities that allow personnel to work more efficiently. With tools such as a web-based interface, workers benefit from simple and secure access to their service applications on-site and online. Watch this video and discover how to make the most of your employee resources. |
 - Evian takes roller-skating babies in new direction
The Evian water brand is building on the popularity of its viral videos showing babies roller skating and rapping, by adding music videos and music events to its Live Young campaign in 2011. Emerging musicians from Los Angeles and Miami are making original music videos that will be posted on Evian's Facebook page, and the two cities will host events with local musicians in January and February. MediaPost Communications/Marketing Daily (1/3)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
 - NuVal system is in place at all United Supermarkets stores
United Supermarkets, the first supermarket chain in Texas to adopt the NuVal Nutritional Scoring System, has introduced it in all 50 stores. The system ranks the nutrition levels of foods on a scale of one to 100. United's corporate dietitian, Tyra Carter, said NuVal "provides our guests with the resource they need to evaluate all kinds of foods -- from apples to potato chips to yogurt -- and fine-tune their family diets to suit their unique tastes and nutrition needs." Progressive Grocer (1/3)  | Global trends create supply chain opportunities
In response to global economic and demographic trends, retailers' are mounting new methods to attract customers — creating downstream challenges for Fast Moving Consumer Goods manufacturers. Download a new whitepaper about supply chain strategies manufacturers can adopt that meet retailers' needs and enable business growth. |
| Health & Wellness |  | | | - Lifestyle may affect cholesterol risk later in life
Australian researchers found that many people with high cholesterol in childhood had lower levels during young adulthood, while those whose high cholesterol persisted were more likely to be smokers or to have gained excess weight. The findings suggest that lifestyle changes can affect the risk of high cholesterol and that preventive programs could help reduce the overall proportion of adults with high-risk blood lipid and lipoprotein levels, the researchers said. HealthDay News (1/3) | GMA News | | | | - Arm yourself with collaborative transportation solutions at the 2011 Supply Chain Conference
To maximize transportation efficiency in the supply chain, collaboration from all stakeholders is essential. During the 2011 Joint Supply Chain Conference: People, Products, Process and Potential, Jan. 30 to Feb. 1 in Orlando, Fla., get perspectives on collaborative transportation strategies and emerging challenges in sessions such as Current and Long-Term Transportation Trends. Key stakeholders representing retail, manufacturing, 3PL and commercial carrier segments will discuss current and expected challenges, cost containment strategies and visioning for the future related to transportation in the value chain.
Speakers include: Steve Carter, Director, Transportation Planning, Target Corp.; Dennis Donelon, Director, Customer Supply Chain Integration, PepsiCo Chicago; Craig McPhee, Executive Director, Distribution, Associated Food Stores Inc.
This is the only supply chain conference designed for retailers and manufacturers by retailers and manufacturers. Your company can't afford to miss it. Register now!
| Government & Food Safety | | | |
| SmartQuote | | | |  | Changing our diet is something we choose to do, not something we are forced to do. Instead of dreading it, try saying, Here's another thing I get to do to help myself. Great!"
--Greg Anderson,
author  |
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