Bud Light offers online glimpse at Super Bowl ads

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/APlodNdKdIdpexpwfDajaIcOMCtY

January 27, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch  Crunchy Nut appeals to grown-up taste buds Kellogg is introducing Crunchy Nut cereal to the domestic market with an atypical pitch for an adult cereal: Instead of selling consumers on vitamins, fiber and low calories, it's appealing to adults purely on the basis of its taste. The campaign also urges consumers to eat Crunchy Nut at any time of day. The New York Times (free registration) (1/26) Dial promises healthier skin with new line of lotions Henkel has introduced a new line of Dial brand lotions that contain BioNutrients. The company promises that the exclusive combination of vitamins, nutrients and minerals in its five new lotions will produce healthier skin in one week. Drug Store News (1/26) Kim Cattrall melts for "I Can't Believe It's Not Butter!" Former "Sex in the City" star Kim Cattrall is the new spokeswoman for "I Can't Believe it's Not Butter!" A new series of ads will start running in March. Eating the product, Cattrall said, is "kind of like finding a deliciously gorgeous man, and then discovering he's single." Drug Store News (1/26) Other News Sara Lee considers 2 potential buyers for meat and coffee business The Wall Street Journal (1/27)   Trends    Major brands raise prices as commodity costs increase Producers are paying more for feedstock and commodities, which means consumers will soon be paying more for items including a meal at McDonald's and child products from companies such as Evenflo. Bob Goldin, executive vice president of restaurant consultancy Technomic, called the across-the-board increase unusual. MediaPost Communications/Marketing Daily (1/26) Blog like the big brands McDonalds' Rick Wion joins practitioners from Cisco, Ford, Sony and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Register today!   Advertising & Marketing  Bud Light offers online glimpse at Super Bowl ads Anheuser-Busch is using Facebook to release images from its upcoming Super Bowl spots for Bud Light, in the hopes that fan engagement with the ads will build buzz for the campaign. Facebook fans of the brand can view snippets of the ads with an eye to guessing the storyline of the three commercials airing during the big game. The Wall Street Journal (1/26) Procter & Gamble's suave Old Spice guy is back Isaiah Mustafa is back as the suave, shirtless Old Spice man in a series of ads that will start running the day after the Super Bowl. Procter & Gamble is generating buzz for the ads with a new 30-second online trailer and will allow one "superfan" to launch the ad on his or her own social networking page before the Super Bowl. USA TODAY/The Associated Press (1/26)   Retail Spotlight    Safeway's new Open Nature line promises 100% natural ingredients Safeway is rolling out its new 100% natural food line. Safeway says no antibiotics or added hormones are used in its new Open Nature products. Safeway's Joe Ennen says the new line provides "customers the best possible experience when they prepare and eat meals for themselves and their families." Supermarket News (1/26) Make MetLife Part of Your Family's Strategy for Success. Safeguard your family's future with quality life insurance from MetLife. Find rates as low as $12 per month for $250,000 of coverage, or $18 per month for $500,000 of coverage. Set your family's future up for success with America's #1 Life Insurer - MetLife. Request a Free, No-Obligation Quote.   Featured Content    Why the State of the Union is Only a 1st Step for Small Businesses Steve Strauss 2011: The Year of Local and Mobile Janet Meiners Thaeler 7 E-commerce Platforms to Help You Grow Your Small Business TJ McCue 3 New 1099 Rules You Should Know About Barbara Weltman Got Cloud? Lena West   Science & Technology  Calif.-based researchers look to produce biofuel from fungus Researchers at Sandia National Laboratories in Livermore, Calif., hope to develop a biofuel from the endophytic fungus that grows in South American forests. "These fungi can actually excrete some of the necessary proteins that would break down the cellulosic material and then convert that, it'll suck up the sugars from there, and convert that to hydrocarbon," one of the researchers said. KGO-TV (San Francisco) (1/26) The Buzz(CORPORATE ANNOUNCEMENTS) Competitive insights can drive the shopper connections that matter. Discover the edge you need to succeed in 2011. SymphonyIRI Group Summit 2011 — "Gaining the Competitive Edge." March 28-30, 2011. Fontainebleau Miami Beach. Register today and save — www.sigsummit.com Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.     Health & Wellness  Healthy "power salads" get more attention from foodies Restaurants, cookbooks and food magazines are paying more attention to "power salads" that offer vegetables, fruits, lean protein and other healthy foods to create a complete meal. One food editor said cooked vegetables or grains, rather than lettuce, can serve as the base of a salad. USA TODAY (1/25)   GMA News  Learn more about Nutrition Keys via conference call or webinar To familiarize GMA members with the Nutrition Keys program and to answer questions regarding next steps, GMA is hosting two conference calls: 1 p.m. EST, Jan. 28 and Feb. 1. These calls are for GMA members only. To participate, please e-mail nutritionkeys@gmaonline.org to receive the dial-in number and code. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events Quality Systems Manager Furmano Foods Northumberland, PA Director of Food Service Sales – Mid West Richelieu Foods, Inc. Chicago, IL Chief Executive Officer Feeding America West Michigan Food Bank Grand Rapids, MI Director of Shopper Marketing Meijer Grand Rapids, MI Space Management Specialist Boston Beer Company Boston, MA   SmartQuote  Everything's got a moral, if only you can find it." --Lewis Carroll, British author     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release       Recent GMA SmartBrief Issues: Wednesday, January 26, 2011 Tuesday, January 25, 2011 Monday, January 24, 2011 Friday, January 21, 2011 Thursday, January 20, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information