  | News about digital retail commerce |  |
- Makeover contest pushes Macy's past 1 million Facebook "likes"
A makeover contest with "What Not to Wear" host Clinton Kelly attracted thousands of new fans to Macy's Facebook page, recently pushing the total number of users who "like" the page past 1 million. Contestants have until the end of this month to hit the Macy's "like" button and fill out an application for a makeover, cash and prizes worth $1 million. ClickZ (1/12)        | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - Europe is Amazon's second-largest market
Amazon's sales in Europe rose about 33% last year from with 2009, and the continent is the online retailer's second-largest market, noted an industry observer. In 1997, the company launched its first site in Great Britain. Amazon has since expanded its European presence with nine fulfillment centers and a facility for research and development. InternetRetailer.com (1/11) - Study: Stores should blend traditional retail, e-commerce
Sixty-three percent of U.S. and U.K. consumers use devices such as smartphones and computers to find the lowest prices for their favorite products and services, and 26% use technology to find the best selection, according to a Cisco survey. The study concludes that brick-and-mortar stores can increase revenue by developing new ways to blend traditional retail with e-commerce. InternetRetailer.com (1/12)  | From hire to retire, Paychex provides the right payroll, HR and benefits services to meet your business goals. With over 35 years of experience, Paychex is recognized as a top national provider of business solutions, offering the personal attention and commitment you need to focus on key priorities. Get a free payroll quote and receive one FREE month of payroll processing! |
 - Pose app gives shoppers new options for sharing
A new iPhone app lets shoppers share potential new outfits with and solicit feedback from online friends. Using the Pose app, shoppers can snap a photo of a garment, add text including where it's available and the price, and share with online connections called "posers." Users can include a tool that allows posers to add their comments. TMCNet.com (1/12) - Google Places goes to iPhone and iPod touch
Google debuted its Google Places iPhone app with features to help users find restaurants and shops wherever they are, and share their reviews of new places. The app lets users add up to nine customized icons to help them find the kinds of places they prefer more quickly. CIO Insight (1/12)  | Blog like the big brands
Sony's Sukhjit Ghag joins practitioners from Cisco, Ford, McDonalds and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Limited time 50% off pricing! |
 - LivingSocial expands in Europe
LivingSocial is buying a majority stake in Spain's Let's Bonus SL as the deals website expands in Europe. The purchase is the first since Amazon.com took a stake in Washington, D.C.-based LivingSocial, which competes with Groupon. The Wall Street Journal (1/13)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business. |
| Interactive Advertising |  | | | - Growth of apps and social sites mean more "digital gardens" to tend
Marketers will need to spread their efforts online this year, to websites that are open to all and a growing number of social sites and apps that create separate "digital gardens," says a report from Millward Brown's Futures Group. "It may be easier to drive traffic to a fan page than an e-commerce site, so brands need to be increasingly clear about whether their online objective is engagement or sales," said global innovations director Duncan Southgate. MediaPost Communications/Marketing Daily (1/12) | Shop.org Spotlight | | | | - Precision retailing: revolutionizing cross-sale opportunities
Scott Flathers, vice president of solution engineering at \SAP, says the best definition of precision retailing is "influencing a customer's buying decision while they're walking down the aisle of a grocery store." Flather's took BIG Show attendees through retailing giant Groupe Casino's new mobile app, which is revolutionizing up-sale and cross-sale opportunities directed at the customer at the point of purchase. Read more. - Shop.org SmartStat: Jan. 13, 2011
 Primarily store-based multichannel retailers reported year over year Q4 average growth of 37%. Source: Shop.org online sales flash survey. - Is e-mail dead?
E-mail lists aren't performing as well as they used to, says Ice.com founder Pinny Gniwisch. What can retailers do to change that? In a recent BIG Show session, Gniwisch shared four tactics to counter those falling numbers. Read more.
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