| January 11, 2011 | News for the retail industry |  |  | |
- NRF looks to the future as it celebrates the past
 This week marks NRF's 100th annual retail convention and the BIG Show attracted 18,500 attendees to New York. While celebrating its rich history, merchants presenting at the convention were largely looking ahead in discussions on marketing to millennials and finding global sources of growth as U.S. baby boomers age. Crain's New York Business (1/10)       - 7-Eleven looks to operate 100 Manhattan stores by 2016
7-Eleven is on the move in Manhattan, with a plan to have as many as 20 stores in the area by the end of next year and 100 by 2016. Favorable rent is opening up real estate for stores, the company said. A franchising strategy is to convert many of the region's mom-and-pop shops and bodegas into 7-Eleven stores. Crain's New York Business (1/7) - H&M to launch collection designed by Swedish fashion blogger
Hennes & Mauritz has worked with Madonna and other celebrities, but is switching gears by launching a collection designed by Elin Kling, a Swedish fashion blogger. "As one of the largest fashion profiles in Scandinavia, Elin fits our fashion-conscious target audience very well," said Sofia Jegerborn, marketing manager at H&M Sweden. Toronto Sun/Reuters (1/10)  | New 2010 Enterprise VoIP Buyer's Guide
This updated Buyer's Guide from Focus will help you fully understand both your business phone system needs as well as the purchase process. Compare features and read advice from other buyers.
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 - Merchants taking up more space in others' stores
Department stores and grocery chains have been significantly expanding the amount of floor space dedicated to other merchants' shops, in efforts to cultivate new customers who come in for the specific brand and stay to shop in other parts of the store. Sears has been adding Edwin Watts Golf shops, J.C. Penney has Sephora and MNG by Mango stores, and Macy's added Sunglass Huts. Houston Chronicle (1/10) - Luxury merchants attract wealthy visitors in Las Vegas
Las Vegas is rapidly becoming a luxury shopping destination as high-end merchants continue to open there in the hopes of appealing to wealthy tourists, 12% of whom come from other countries. The upscale Caesars Palace Forum Shops have the highest sales per square foot in the country, and brands including Tiffany & Co., Prada and Hermes operate multiple shops in the gambling mecca. Los Angeles Times (1/9)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out the key takeaways from SmartBrief's State of Social Media for Business. |
 | NRF 100th Annual Convention & Expo |  |  | | |  | - Retailers look to social sites to cement customer relationships
National retail chains and one-store boutiques alike are exploring innovative ways to use social media to build and maintain relationships with their customers, say attendees at NRF's BIG Show in New York. Twitter is a valuable tool for quickly resolving customer complaints and sparking sassy conversations when shoppers post pictures of themselves trying on the latest styles. The Oregonian (Portland) (1/10) - Data can be a retailer's best friend
 Rich sources of data are available today to help merchants understand what their shoppers want and give it to them, said panelists at a session on crowdsourcing. Data gleaned from customer interaction with Gilt Groupe's flash-fashion site has helped the company customize its offerings so each shopper has a unique experience, said founder and Chief Strategy Officer Alexis Maybank. NRF Blog (1/10)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 | Retail Technology | | | | - Culture is king, says Zappos community manager
Companies shouldn't be shy about using social tools to put their inner workings on display, says Zappos.com community architect Thomas Knoll. Getting people at all levels of the company involved in social campaigns helps customers feel involved, and creates deep and lasting engagement. "Social media is an opportunity to build relationships with customers. The brand naturally is helped by the culture -- we leave our culture out in the open," Knoll says. SmartBrief/SmartBlog on Social Media (1/10) | Main Street | | | | - Is your workplace a fun place?
Many workers today -- especially younger ones -- want to enjoy themselves at the office. Game tables, potluck meals and personalized work spaces all can help to create a culture that goes beyond the corporate, Mark Evans writes. "If work means seeing your friends, then it may start to feel less like work, and more like a community," Evans writes. The Globe and Mail (Toronto) (1/10)
| NRF News | | | | - The "8 C's" of customer experience and 9 retailers who get it
As retailers strive to create a seamless customer experience across all channels and touchpoints, executives from McMillianDoolittle shared eight concepts that retailers should consider when planning customer-relations strategy. Also listed: nine retailers who epitomize each ideal. Read more.
| Chain Restaurant News | | | | - Burger King unveils its 1st stuffed burger
Burger King restaurants across the country on Monday introduced the chain's first stuffed burger. The Jalapeno & Cheddar BK Stuffed Steakhouse is priced at $3.99, which the chain hopes will give it an edge against the growing number of fast-casual burger joints. BurgerBusiness.com (1/10) - MIT MediaLabs launches augmented reality technology at BIG Show
Recognizing that in-store and online retail experiences each have their own strengths, MIT MediaLabs set to work on a way to combine both experiences for tomorrow's consumer. Enter the LuminAR bulb. MIT MediaLab's professor, Pattie Maes, shares what this new technology is -- and how it will affect the future of retail. Read more. - Capturing the Chinese consumer
Young people in China are overwhelmed by choices and crave innovation, which makes China the perfect place for brands to explore, according to panelists at Retail's BIG Show in New York City. According to the panelists, to create a meaningful retail experience for the next billion consumers, retailers need to understand three key components about the consumer environment in the country. Read more.  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Faced with large amounts of data and customer information from across several brands, Chico's was recently in need of a better way to manage and analyze its data. SAS was able to provide a solution that meets these business challenges and helped Chico's create a targeted marketing campaign that tripled the results of previous campaigns. Learn more.
Interested in learning more about advertising in NRF SmartBrief? Contact Susan W. Kim at (202) 407-7877 or skim@smartbrief.com.  | |  | |  |
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