| May 10, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Indian spice brands are acquired by General Mills
General Mills acquired Parampara Food Products' spice and sauce brands, which are made in Pune, India, and sold mainly in western India but also exported to Japan, Canada and the U.S. The purchase "strengthens our ability to help bring home-cooked meals to the family table and positions General Mills India for continued growth," said Vijay Sood, executive director of General Mills India. Star Tribune (Minneapolis-St. Paul, Minn.) (5/9)       - Kraft seeks next generation of Vegemite eaters
Kraft acquired Vegemite in 1926, and the company is trying to reverse flat sales of the pungent yeast extract in Australia, where it is a cultural touchstone but not particularly beloved for its taste. It introduced a milder spread called My First Vegemite for infants, but pulled it after an unsuccessful year. The Wall Street Journal (5/9)   - Analyst sees continued growth for Whole Foods
Colin Guheen of Cowen & Co. was recognized by The Wall Street Journal as a top analyst for food and drug retail, largely for championing Whole Foods Market when others said people would turn away from its expensive products. Guheen said Whole Foods, with a 38% return in 2011, is poised for even more growth, as people become more interested in sustainable and healthy food. The Wall Street Journal (5/10)  - Electronic tracking of produce makes headway
The Produce Traceability Initiative's 228 companies are making progress toward electronic traceability throughout the supply chain by year-end, a survey found. Among respondents, 88% said they are receiving cases of produce with a Global Trade Item Number, and 77% said they have assigned a number to some or all produce. Progressive Grocer (5/8)  | Learn How to Cut HR Costs Without Cutting Production
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 | Advertising & Marketing |  |  | | - Odwalla campaign focuses on goodness
Odwalla launched a campaign with the theme "Goodness grows here." The effort, aimed at consumers ages 18 to 34, includes digital and traditional media, as well as a Facebook page highlighting good deeds. Also, a "Mission Goodness" e-mail campaign shows what Odwalla is doing to foster goodness and encourages recipients to do good work. MediaPost Communications/Marketing Daily (5/9)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
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  - A&P ad gives starring role to CEO Martin
A television ad campaign for A&P puts President and CEO Sam Martin in front of the camera as pitchman for the chain, which moved from bankruptcy protection to private ownership in March. In the ad, Martin says, "If you haven't been in our stores for a while, we welcome you back." The Record (Hackensack, N.J.) (5/9) 
| Health & Wellness | | | | - Access to healthy food is only part of the solution, Obama adviser says
Sam Kass, Obama's healthy-food adviser, spoke out against a recent report that suggested the obesity problem could be solved by placing supermarkets within food deserts, areas of the country where people cannot easily locate nutritious food. Kass says that in addition to adding more supermarkets, the U.S. needs to increase nutrition education, promote physical exercise and work on nutrition and lifestyle issues from early childhood. TheRoot.com (5/8) | GMA News | | | |
| Government & Food Safety | | | | - Petition criticizes FDA nanotechnology plan
A petition signed by Friends of the Earth, the Center for Food Safety and other groups criticizes as "marginal progress" the FDA's draft proposal calling for voluntary regulation of food-maker use of nanotechnology. The group believes the rules should be mandatory, and said in the petition, "nanomaterials in sunscreens, cosmetics, foods and food contact substances are unlabelled and largely untested for their human health effects." FoodNavigator (5/9)
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