  December 20, 2011 | News for the food, beverage and consumer packaged goods industry |  |  | Company Watch |  |  | | - GS1 US gets new board members
GS1 US Board of Governors, a nonprofit that develops supply chain standards, solutions and services, has appointed two new members, Melvin Landis of Coca-Cola Refreshments and Roberto Magana of Procter & Gamble. "Their expertise will strengthen our ability to bring communities together to foster supply chain collaboration across many industry sectors," said President and CEO Bob Carpenter. Progressive Grocer (12/19)  | The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW |
 - Study finds marketing opportunities in behavior trends
A study of people and behavior from Leo Burnett Chicago highlights six trends with implications for marketers. The factors are increased feelings of unhappiness and inequality, evolving norms for families, changing gender roles, increased use of smartphones, greater use of coupons and daily deals, and growing popularity of small-food indulgence. Progressive Grocer (12/19) - Flavor predictions show global influence
Bell Flavors & Fragrances predicted that lemonade will be the top beverage flavor in 2012, salty caramel will be the favorite sweet flavor for food and drinks, and truffle oil will be the top savory choice. The list reflects consumer interest in emerging cultures and includes kimchee, cinnamon chipotle, mirin, kumquat and strawberry jasmine. BevIndustry.com (12/19)  | Reward and motivate your employees with Target GiftCards® Thoughtful. Professional. Always appreciated. Target Giftcards make it simple to send the right message The perk that works. Order Now >
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 Corporate Social Responsibility |  |  | | | | - Retailers smell profit in scent-marketing
Retailers are gathered in Miami Beach for a convention featuring scents to entice shoppers to stay in stores longer. Proponents of scent marketing say that the interplay with consumers' memories solidified brand identity. Retailers are going beyond the typical use, where a casino might mask the smell of tobacco with pleasant odors, to the point of suggesting fresh popcorn where none exists. "Control is one of the most important parts. Too much could be way too much," Scentevents' Neal Harris said. Reuters (12/19)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 Retail Spotlight |  |  | | - BI-LO agrees to buy Winn-Dixie for $560 million
BI-LO, owned by private-equity group Lone Star Funds, will take larger company Winn-Dixie Stores private in a $560 million acquisition, creating the nation's ninth-largest supermarket chain. The deal is not expected to face antitrust hurdles or lead to store closures because both retailers are strong regional brands with no overlap of stores. Reuters (12/19), SCT Newswire (12/19) Health & Wellness |  |  | | - Facts Up Front is ready for its close-up
The food industry is set to launch a $50 million promotional effort for Facts Up Front, which puts key nutrition information on the front of packaging. While some experts believe an interpretive approach would be more effective, "the research shows consumers want the facts, not interpretation," said a General Mills executive. Star Tribune (Minneapolis-St. Paul, Minn.) (12/18)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS)  | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  |  | |  | GMA News |  |  | | Government & Food Safety |  |  | | - Invest in food safety for the new year
Investing in food safety is the cost of doing business, and requires understanding the food safety philosophy of trading partners, as well as creating a culture that values food safety. "Good food safety programs come at a cost, but not making that investment is a much greater cost to consumers and the entire produce supply chain," notes the author, Robert J. Whitaker, chief science and technology officer at the Produce Marketing Association. Progressive Grocer (12/1) SmartQuote |  |  | |  | Every great achievement is the victory of a flaming heart." --Ralph Waldo Emerson, American writer  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Monday, December 19, 2011
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