| December 30, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - How to save your company from itself
Corporate bosses and board members need to shape their organizations to prevent fraudulent or unethical behavior, writes Eleanor Bloxham. It's too common for negative behaviors and mindsets to take root. "[R]eal safety comes from ... constructing an organization with a culture that can balance rather than ignore these all-too-human tendencies," Bloxham writes. CNNMoney.com/Fortune (12/29)       |  | The Plum Card®
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  | | | Sales Strategies |  | | |  | - B2B sales predictions for the new year
B2B salespeople will use Facebook to make deals next year, predicts Guy Nirpaz, co-founder and CEO of Totango. Among his other expectations for 2012 are that sales organizations will embrace the iPad and that more businesses will provide free trials of their products. "Prospects and customers are increasingly demanding self-service, which provides instant access to a free trial of products, before deciding to talk to a sales rep," he writes. Mashable (12/29) - What venture capitalists want to know about your sales force
Before investing in a company, venture capitalists want to make sure the business' sales organization has aligned its sales process with how customers make purchases, writes Brian Zimmerman. "From there, I like to explore how a potential investment is applying its organizational resources -- its people and marketing content, for example -- to the process itself," he writes. Studying how a sales force's top representative goes about his or her business can give venture capitalists greater insights into the company, he notes. OpenView Blog (12/29) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | Daily Data Points | | | |  | - IT spending surge has forecasters revising outlook upward
Spending on technology products and services surpassed expectations in the second and third quarters, leading market forecasters to revise their predictions for 2012. "For two quarters in a row, our model has suggested a pause in the growth of IT spending, and twice the market has surprised us with sequential increases. ... The numbers to date bode well for 2012," said Brian Farrar of Maven Wave Partners. CIO.com (12/29) |  | IT professionals need to find small Active Directory issues before they become large problems and to resolve the problem’s failure point. In this Quest tech brief, see how unattended monitors and Spotlight® on Active Directory complement one another – and how they can speed issue resolution time. Download the brief now! |
 | | | On the Road | | | |  | |  | To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. |
 | | - Winter Wake-Up app helps you get an early start in bad weather
Boondoggle's Winter Wake-Up application, available for free on Apple and Android devices, is designed to help you get to work on time even if Mother Nature decides to throw a wrench in your commute. Users can instruct the app to wake them up earlier depending on the severity of weather conditions, and, for extreme weather, can elect to have the app shut off the alarm. GigaOm/Mobilize (12/29)
- Red panda plays Goldilocks in a Chinese family's home
A red panda decided to move into a home in the Sichuan Province of China. "We were having a meal outside our home and saw it climbing down the slope toward us. We approached it slowly, leaving the door of our house open, and then the red panda suddenly rushed inside," the homeowner said. The panda became something of a local celebrity before it was returned to the wild.  The Telegraph (London) (12/26) - SmartBrief will not publish Monday
In observance of the New Year's holiday, SmartBrief will not publish Monday. Publication will resume Tuesday. Enjoy the holiday!  | The sales process is becoming more self-sufficient, and customers are driving the pace. ... As this happens, the lines between marketing and sales continue to blur."
--Guy Nirpaz, co-founder and CEO of Totango, writing at Mashable  |
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| This SmartBrief was created for cpgbrokers@gmail.com |
| | | | | | | Recent SmartBrief on Sales Issues: - Thursday, December 29, 2011
- Wednesday, December 28, 2011
- Tuesday, December 27, 2011
- Friday, December 23, 2011
- Thursday, December 22, 2011
| | | Lead Editor: Brooke Howell
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