December 22, 2011 | News for the retail industry |  |  | |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- Bergdorf shares details of men's store revamp
Bergdorf Goodman has completed the first phase of a yearlong overhaul of the contemporary designer floor of its 21-year-old men's store, which sits across the street from the department store's Fifth Avenue flagship in Manhattan. A Lanvin shop has already opened in the remodeled space, with a Prada boutique to follow this week. Women's Wear Daily (subscription required) (12/21)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
- Retailers get the gift of an extra Saturday this season
Christmas falls on a Sunday, giving retailers across the country one more Saturday to bring in shoppers before the holiday. NRF and others have raised their forecasts for the season; brick-and-mortar merchants are depending on discounts and deals to bring in bigger crowds. CNBC (12/21) - Promotion pricing yields increased revenue, study shows
Researchers at the Stanford University Graduate School of Business compared the store strategy of promotional pricing versus everyday low pricing and found that promotional pricing yields higher revenue. Meanwhile, switching from a promotion-based strategy to everyday low pricing is six times more expensive than the other way around. Progressive Grocer (12/21)  | From Stretched to Strengthened, Insights from the Global CMO Study To find out how today's marketing leaders are helping their businesses navigate the fundamental shifts of the economy, IBM conducted interviews with 1,734 CMO's. In this white paper learn about the findings including the importance of delivering value to empowered customers, fostering lasting connections and measuring results. |
- Sellers of used books hold their own in the e-reader age
The rapid rise of the e-book hasn't dampened sales at Reader's Corner in Raleigh, N.C., and other used-book stores across the country. Store owners say there's little overlap between the digital sales of new works and the older print books they stock, but sites including Google that offer free digital versions of older tomes may eventually put them at a greater disadvantage. The News & Observer (Raleigh, N.C.) (12/20)  | IT professionals need to find small Active Directory issues before they become large problems and to resolve the problem’s failure point. In this Quest tech brief, see how unattended monitors and Spotlight® on Active Directory complement one another – and how they can speed issue resolution time. Download the brief now! |
 NRF News |  |  | | - The most successful social retail campaigns of 2011
The Shop.org 2011 Social Commerce Study found that 42% of online consumers have "followed" a retailer proactively through Facebook, Twitter or a retailer's blog. But how are retailers maximizing these social connections? At Retail's BIG Show, Jan. 15 to 18 in New York City, Ice.com Founder Pinny Gniwisch and other experts will discuss the best social campaigns of 2011 and what's to come in 2012. Learn more. - NRF SmartStat: Dec. 22, 2011
Return fraud will cost retailers an estimated $14 billion in 2011, up from $13 billion last year. Source: NRF's 2011 Return Fraud survey - How to prepare your store for crowds, organized events or protests
In anticipation of events that bring large crowds during the holiday season, NRF has released its 2011 Crowd Management Guidelines. These guidelines, created in collaboration with retail loss prevention executives, examine both the expected and unexpected factors in managing large crowds. This year's release also includes fresh insight on multiple offender crimes -- sometimes referred to as criminal flash mobs -- and organized events or protests. Learn more. Chain Restaurant News |  |  | | - White Castle adds beer, wine on a small scale
White Castle is experimenting with adding beer and wine to the menu at a restaurant in Lafayette, Ind., that combines the 90-year-old eatery known for its square burgers with a newly launched concept called Blaze Modern BBQ. The chain may add alcohol at other new concepts but has no plans to roll it out widely at its namesake chain. MSNBC/The Associated Press (12/21)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS) Join Heartland Payment Systems at the 101st Annual NRF Convention and EXPO, Jan. 15-18, in New York City and meet with two of the biggest names in retail and security — David Hogan and John South. Learn how to develop programs that help simplify payments, while focusing on innovation and delivering the highest degree of data security available. To schedule an appointment click here. Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  |  |  | |  | |  | Position Title | Company Name | Location | Footwear Buyer | Forman Mills | Pennsauken, NJ | Senior Buyer, Fine Jewelry | Kohl's Department Stores | Milwaukee, WI | Buyer - Shoes | Burlington Coat Factory | Burlington, NJ | HR Analyst (HR Metrics) | Petsmart, Inc | Phoenix, AZ | VP Retail | Delaware North Companies - Corporate Office | Buffalo, NY | Buyer - Maternity/Petite Sportswear | Burlington Coat Factory | Burlington, NJ | Coordinator, Communications and Public Affairs | National Retail Federation | Washington, DC | Regional Manager | Aspen Dental | Tampa, FL | Director of Store Operations | Francesca's Collections | Houston, TX | Assistant (Associate) Buyers - Brick & Mortar and Ecommerce | Kohl's Department Stores | Milwaukee, WI | VP DMM Ladies Shoes | Burlington Coat Factory | Burlington, NJ | Manager, Brand Marketing & Public Relations | La-Z-Boy | Monroe, MI | Associate Buyer - Procurement Services | Petsmart, Inc | Phoenix, AZ | Regional Zone Manager | Spirit Halloween | Paramus, NJ | Visual Merchandising Manager | Castle Megastore | Tempe, AZ | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | Mens Buyer | Burlington Coat Factory | Burlington, NJ | Logistics 3PL Manager | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | | Click here to view more job listings. | | SmartQuote |  |  | |  | Things don't turn up in this world unless somebody turns them up." --James A. Garfield, 20th U.S. president  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Wednesday, December 21, 2011
- Tuesday, December 20, 2011
- Monday, December 19, 2011
- Friday, December 16, 2011
- Thursday, December 15, 2011
| | | Lead Editor: Megan Conniff Contributing Editor: Faye Rapoport Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.