| News about digital retail commerce |  |
- EBay pays online shoppers to go back to the store
EBay has partnered with Toys R Us, Dick's Sporting Goods and Aeropostale on a promotion that rewards online shoppers with a reason to head to the chains' brick-and-mortar stores. Shoppers who use their PayPal accounts to spend $100 or more to buy from these merchants online will receive $10 vouchers they can use at the companies' stores. All Things D (12/15)       | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | - Retailers personalize their paths to online success
Online retail sales rose between 15% and 17% in the first nine months of the year, but some merchants have outpaced the industry by forging personalized paths to success. Sports gear retailer evo worked with suppliers to host name-brand equipment giveaways, and Wine.com boosted its assortment and made its online catalog easier to navigate. InternetRetailer.com (12/14)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - The separation of content and devices
Digital content is no longer attached to a single device, fueled by the rapid rise in technology and services such as Apple's iTunes Match and Amazon e-books that can be read on any machine that has Kindle software. The trend means changes for marketers, writes iCrossing senior vice president Gary Stein, who advises marketers to develop a complete library of content that can be reconfigured in a myriad of ways. ClickZ (12/16)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - 5 questions with eBags.com co-founder Peter Cobb
EBags.com has had another good year, with sales up 25% and a small-but-growing number of customers spending more when they shopped from their tablets, says co-founder and senior vice president Peter Cobb. In this interview, he shares his thoughts on how Cyber Monday is morphing and the potential for mobile and social commerce in the coming year. "We believe online retail is a superior customer experience and with online less than 10% of total retail sales, there is still a lot of upside for growth." SmartBrief/SmartBlog on Leadership (12/14)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
| Interactive Advertising |  |  | | - Brands hope Google+ activity will boost search rankings
Google is experimenting with ways to factor +1s from Google+ users, and perhaps also information about the size of users' circles, into its natural search rankings. That's prompting many brands to dial up their activity on Google+ for fear of seeing their search marketing suffer if they neglect the network. "Google's trump card in social is if they make Google+ an extremely strong signal in their ranking algorithm," said Group M Search CEO Chris Copeland. "Basically they can force every brand to push it because of the impact it would have on Google search results." Advertising Age (tiered subscription model) (12/15) - Twitter redesign gives brands a page of their own
Twitter has unveiled a comprehensive redesign that includes brand pages for advertisers. The pages will allow brands to display logos more prominently and "pin" tweets to the top of their timelines. Selected tweets can automatically expand to display YouTube clips or other content. The network announced 21 initial brand partners, with more pages from nonprofits and individuals said to be upcoming. Advertising Age (tiered subscription model) (12/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
RichRelevance has acquired Searchandise Commerce. The acquisition expands RichRelevance’s award-winning Shopping Media capabilities that allow retailers to introduce new forms of relevant brand advertising to their sites and brands the ability to reach consumers when it matters most: as they start their path to purchase on premium retail sites.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| Shop.org Spotlight | | | | - 6 tips for enticing the last-minute holiday shopper
As of the second week in December, the average American shopper had completed less than half of their holiday shopping. As the days tick down to December 25, brick-and-mortar stores will have a bit of leverage over their online-only counterparts to get that special gift in the hands of loved ones by Christmas. In a recent post on the Shop.org blog, Head of Research Fiona Swerdlow shares a few tips and tactics for online and multichannel retailers looking to capture a few more sales before the holidays are over. Read more. Shop.org Blog (12/16) - GSI Commerce, Adidas and Crate&Barrel are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a director of technology business at GSI Commerce, an analytics manager at shopadidas.com, and a senior manager of CRM for Crate&Barrel. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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NRF estimates retailers will hire 480,000-500,000 seasonal workers during the 2011 winter holidays. Source: 
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