| News about digital retail commerce |  |
- U.K. consumers boost use of "click and collect"
 Consumers in the U.K. are increasingly taking advantage of the ability to shop online and pick up their purchases at brick-and-mortar stores instead of waiting for delivery. Several severe snowstorms last winter that led to significant delivery glitches are a key factor driving the rise in click and collect, according to one online trade group. InternetRetailer.com (12/13)       | Personalization Metrics: Measure Your Holiday Performance with The Definitive Guide to Success.
Gain deep insight into conversion rates, average order value, segmentation and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value. DOWNLOAD NOW | | New Media & Technology |  |  | | - What do social media users want from your brand?
Marketers may be missing key social media opportunities because they're not always on the same page as their customers, according to recent survey of consumers and marketers. Consumers say they want exclusive experiences, deals and other perks from their favorite brands, while marketers often say content and connections with peers are the biggest social drivers. MediaPost Communications/Marketing Daily (12/13) - Millennial data show most mobile campaigns aren't targeted
The goal of reaching a broader audience heading into the holiday season may be one reason that only 40% of mobile marketing in October was targeted, as revealed in a study by Millennial Media. Of the portion that was targeted, 60% drew on location data, and 40% was based on demographics or consumer behavior. DMNews (12/8)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | Companies in the News | | | | - Promotion boosts use of Amazon's price-comparison app
Use of Amazon's Price Check App tripled during the weekend as the retailer offered as much as $15 off to shoppers using the mobile application at brick-and-mortar stores, then buying online, according to data-usage monitor Onavo. The promotion brought a storm of criticism from small business and retail trade groups. Mashable (12/13)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
- Facebook reportedly plans to launch mobile-ad platform
Facebook is expected to launch a mobile-advertising platform by late March, sources said. The plan will incorporate the social network's Sponsored Stories ad units with its user-updated News Feed. Experts say the move is coming a little late considering Facebook's popularity on mobile devices, but it will be valuable if Facebook can allow advertisers to target its 800 million users based on their personal information. Bloomberg Businessweek (12/14)  | Dx3 Canada – The Canadian trade show were retail gets digital – Dx3 Canada is Canada’s only trade show for digital retailers, digital advertisers and digital marketers. January 25-26th 2012, Metro Toronto Convention Centre. Register here | | Shop.org Spotlight | | | | - Shoppers turn to mobile, tablets to wrap up gift lists
While NRF survey results released today show that the average person has completed only 47% of their holiday shopping, many of those consumers will turn to their tablet and mobile devices to make final gift purchases. According to the survey, more than 30% of tablet owners will use their device to purchase products or to look up retailer information such as store hours, location and directions. Most smartphone owners will utilize their device to research products -- with nearly one-third using the device to compare prices. Read more. - Creative versus operations: How to free marketers to do marketing
Today's CRM and business intelligence platforms are powerful tools for retail marketers, but perhaps it's time to differentiate marketing creative professionals from marketing operations. In a recent addition to the Shop.org white paper library, executives from eClerx examine the obstacles that accompany effective CRM and marketing automation system development, and demonstrate how outsourcing parts of the marketing life cycle helps to remove those obstacles while improving cost savings, agility, operational excellence, risk mitigation, and costs and resources. Download the white paper now.
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The average online shopper plans to spend about $500 on gifts for family members. Source: 
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