| News about digital retail commerce |  |
- Why Jeff Bezos has a 7-year plan
Amazon.com is planning for the long haul, says CEO Jeff Bezos. Companies that want returns in two or three years are forced to compete against countless other companies with similar approaches, Bezos says. By taking a longer-term view, Amazon sharply reduces the competition. "At Amazon we like things to work in five to seven years," he says. "We're willing to plant seeds, let them grow -- and we're very stubborn." The New York Times (tiered subscription model) (12/16)       | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | | Online Retail Trends |  |  | | - Mondays mean business for online merchants
Online retailers aren't surprised that holiday season Mondays have proved to be their busiest days -- it's that way throughout the year, as people who ignore their computers all weekend log back on when the workweek begins. "Your peak in any time zone is around lunchtime, when people are sitting at their desk and they're taking a little bit of a break and they're shopping," said Blue Nile and Zulily founder Mark Vadon. The New York Times (tiered subscription model)/Bits blog (12/19) - Report: U.K. consumers to spend more online on Christmas Day
 U.K. consumers are expected to spend about £186.4 million shopping online on Christmas Day, a 12% increase over last year, driven by demand for content to load on MP3 players, e-readers and other gadgets they've received as gifts, according to a report from IMRG. Online spending on Dec. 26, known as Boxing Day, is forecast to hit £367.8 million, double what consumers spent on the same day last year. MarketingMagazine.co.uk (U.K.) (12/19)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“American Express customer service is phenomenal. There's always someone at the end of the line, whether it's evenings, weekends, or holidays.” - Eli Wilner, Eli Wilner & Company
With the Business Platinum Card from American Express OPEN, you can enjoy over 30 premium benefits to help power your business. Including, 24/7 customer service.
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   | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - A made-to-order approach to online jewelry sales
Startup online retailer Plukka plans to popularize a new model for selling fine jewelry, with a made-to-order approach in which prices drop as more customers order a particular piece. "[Our] business model potentially throws a lifeline to the manufacturing sector," said co-founder Joanne Ooi. Women's Wear Daily (subscription required) (12/19)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
- Why social ROI should be adjusted for revenue
Companies should assess their social media results according to a simply measure of "LPM" -- that's "likes" per million dollars of revenue -- argue a team of Booz analysts. According to that measure, brands such as Forever 21 and Burberry comfortably outperform ostensibly more social brands such as Starbucks, Coca-Cola and Best Buy. "Your Facebook LPM could become one of the most valuable indicators you have of brand relevance," the team writes. Strategy+Business online (free registration) (12/19) - Facebook's engagement is winning display-ad war
Facebook's display-advertising revenue is expected to rise from $3.5 billion this year to $5.3 billion in 2012, advancing its lead over rival Google in that category, per Enders Analysis. Google is expected to lead the industry overall in 2012, with $35 billion in revenue, despite playing catch-up in display. Enders projected that the online display marketplace will remain "highly fragmented," with Google's and Facebook's combined share constituting 25% of the overall market in 2012. Forbes (12/19)  | Shop.org Spotlight | | | |  | - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more. |
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NRF anticipates holiday retail sales to increase 3.8% for the 2011 season, reaching a record $469.1 billion. Source: 
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