  | December 14, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - Keep your team's attention in a virtual meeting
Executives who are used to in-person meetings may have trouble coming across in virtual settings such as teleconferences. Speaking slowly and giving others time to absorb and respond to your messages is one way to encourage participation, communication consultant Scott Weiss says. You also can assign a moderator to keep the conversation moving and open the floor to listeners. CNNMoney.com/Fortune (12/8)       |  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Complimentary Airport Club Access
Business Platinum Card
APPLY NOW |
  | | | Sales Strategies |  | | |  | - Use job tryouts to find top sales performers
To reduce turnover in the sales force, training efforts must focus on helping sales leaders hire high-performing representatives, writes Matt Sharrers. One effective strategy for finding top talent is to use job tryouts to gauge sales ability before hiring. "If it will be a virtual job, have the person perform the job tryout virtually. If it is a face to face sales job, execute the tryout as an executive sales call in your company boardroom with a few people," he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (12/12) - Read more about successful sales hiring in the SmartPulse section below.
- How to boost your sales performance in 2012
With the new year fast approaching, now is the time to prepare your organization for success in 2012. To improve your sales efforts, resolve to train your sales representatives and create strong content to draw in customers. While some sales managers don't see the value of the Internet and social media, top-performing companies use these platforms to connect with prospects. Selling Power/Selling Power blog (free registration) (12/12) - Why purpose must be a priority for sales leaders
Salespeople are more likely to benefit from their training if they have a sense of purpose -- an idea of "the expectations [they] must meet and the roles and responsibilities [they] must carry out," writes Janet Spirer of Sales Horizons. It's also important to encourage sales representatives to test out new techniques, because relying on old selling strategies may be ineffective. SalesTrainingConnection.com (12/12) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | Daily Data Points | | | |  | |  | To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. |
 | | | On the Road | | | |  | - Hoteliers view free Wi-Fi as top business-traveler priority
Most hoteliers think that business travelers value free Wi-Fi or Internet over any other amenity, a Choice Hotels Europe survey has found. The hoteliers selected the top amenities believed to be valued by business travelers from a list of eight, which also included 24-hour security, flexible check-in and airport transfer service. BigHospitality (U.K.) (12/12) |  | How to Master the Art of Content Marketing
Learn how to turn content assets into online consumer engagement and higher web conversions. In this report, you’ll find:
• An overview of content marketing strategies and solutions
• Keys to content development success
• Must-haves for content publishing and distribution
|
 | | - Kick-start your training programs with Knoodle
Knoodle is a service that allows users to create training programs that incorporate PowerPoint, videos and other files. Users can add recorded voice-overs and tests and surveys to their presentations, which can be added to your company's website or downloaded to mobile devices. CBS MoneyWatch (12/13) - Have you ever made a hiring mistake because you were desperate or rushed to hire too soon?
| Yes |  84.78% | | No |  15.22% | - Are you using content to help attract customers and close sales?
 | Yes | | No |
- Australian broadcast-standards official curses on national TV
The official in charge of broadcast standards in Australia used some colorful language on national television when responding to a question about investment. "If a tax goes up, God, that is sovereign risk. But if a tax goes down, [expletive] fantastic," said Communications Minister Stephen Conroy. The next show on the schedule after Conroy's speech was the child-friendly "Meerkat Manor." The Sydney Morning Herald (Australia) (12/13)  | In 2012, good content will pave the road to more closed sales."
--Gerhard Gschwandter, founder and publisher of Selling Power magazine, writing in the Selling Power blog  |
| | SmartBrief on Sales Partners |  |  |  |  |
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for cpgbrokers@gmail.com |
| | | | | | | Recent SmartBrief on Sales Issues: - Tuesday, December 13, 2011
- Monday, December 12, 2011
- Friday, December 09, 2011
- Thursday, December 08, 2011
- Wednesday, December 07, 2011
| | | Lead Editor: Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.