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| News for the retail industry | December 21, 2011 |  | |
| Retailer Holiday Watch |  |  | | - Toys R Us CEO anticipates "big days"
Consumers held back in anticipation of better deals, but they're expected to turn out in force and boost sales in the season's final shopping days, Toys R Us CEO Gerald Storch said in this CNBC interview. "There's been kind of a waiting game with retailers. And it looks like the consumer wins." CNBC (12/16)      - Kmart layaway angels multiply
Citizens around the country were inspired into action by one Grand Rapids, Mich., woman's act of kindness in paying off the balance owed on layaway purchases for several customers. Mystery donors in several U.S. markets followed suit, including at Kmart stores in Hayward, Redwood City and San Mateo, Calif. The Oakland Tribune (Calif.) (12/17) | Seasonal Trends | | | | - 'Tis the season for sample sales
Sample sales have proven popular in New York City and Los Angeles, and holiday shoppers in smaller markets are catching on as well. For St. Louis-based designer Bea Crowder, the concept started seven years ago as a way to sell off her samples of gloves and cashmere scarves and has since grown into a monthlong holiday pop-up shop. St. Louis Post-Dispatch (12/17) - Merchants go macho to entice male shoppers
Retailers and malls have been using beer, beef and big cigars to entice shopping-averse men to buy their wares this season. Baltimore's Manor Tavern held its first Men's Night Out this year, joining venues around the country with new efforts to create shopping events likely to appeal to male shoppers. The Sun (Baltimore) (12/18)  | |  | | | Join TradeStone at Booth #1465 at NRF 2012
Meet TradeStone senior executives, get brief demos and see why retailers rated TradeStone the #1 PLM and Sourcing solution in the market. Click here to set up a meeting at NRF. | |  | |  |
| Research and Releases | | | | - NRF revises holiday forecast to 3.8%
NRF has revised its holiday forecast upward, expecting holiday sales to rise 3.8% this year to a record $469.1 billion. NRF's initial forecast, announced on Oct. 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the 10-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year. Read more. - 6 tips for enticing the last-minute holiday shopper
As of the second week in December, the average American shopper had completed less than half of their holiday shopping. As the days tick down to Dec. 25, brick-and-mortar stores will have a bit of leverage over their online-only counterparts to get that special gift in the hands of loved ones by Christmas. In a recent post on the Shop.org blog, Head of Research Fiona Swerdlow shares a few tips and tactics for online and multichannel retailers looking to capture a few more sales before the holidays are over. Read more. Shop.org Blog (12/16) | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NRF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NRF. | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | | | | | | | Recent NRF SmartBrief Issues: - Tuesday, December 20, 2011
- Monday, December 19, 2011
- Friday, December 16, 2011
- Thursday, December 15, 2011
- Wednesday, December 14, 2011
| | | Lead Editor: Megan Conniff
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Holiday TV commercials from Macy's and Sears proved the most effective with viewers, followed by spots including Best Buy's "Game On Santa" and Target's "Done" ads. Watch video clips of some of the most popular spots. 
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