| News about digital retail commerce |  |
 | It’s a Consumers World. Brands Just Live in It.
The explosion of technology-enabled communication channels offers numerous ways for brands to engage with consumers throughout the complex buying lifecycle. The Optaros User Experience Practice offers 4 tips for brands in the “Age of the Consumer”. Download the free eBook now. | - Retailers push back dates for free standard shipping
Retailers are pushing back the deadlines for last-minute online holiday purchases this year thanks to increased efficiency and the season's extra Saturday, says Shop.org executive director Vicki Cantrell. Experts say earlier is still better when it comes to ordering and offer tips to ensure an efficient online shopping experience this season. SmartMoney.com (12/13)      - How retailers can make the most of dwindling shipping days: Many online retailers have extended their last day for standard shipping to Dec. 21, and Shop.org's Fiona Swerdlow offers some tips for making the most of the looming deadline, including posting a shipping-deadline calendar on every page and creating a count-down graphic. Shop.org Blog (12/13)
- What comes after m-commerce?
Mobile commerce has grown by leaps and bounds this year as consumers have flocked to a technology that offers the chance to shop on-the-go and compare in-store prices to find the best deals, according to several recent reports. What's next in 2012? The rise of F-commerce, as brands discover new ways to use Facebook to drive sales, says marketing professor and Luxury Lab co-founder Scott Galloway. Women's Wear Daily (subscription required) (12/12)  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - Column: Retailers operate in 3 worlds
 Retailers today need to operate in three worlds, running brick-and-mortar stores, operating websites and offering mobile options, writes columnist David Bohan. He offers examples of merchants that are doing it right, including J.C. Penney, which has added "findmore" in-store touchscreens, and a growing number of merchants offering the option of digital receipts for in-store purchases. The Tennessean (Nashville) (12/12)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“American Express customer service is phenomenal. There's always someone at the end of the line, whether it's evenings, weekends, or holidays.” - Eli Wilner, Eli Wilner & Company
With the Business Platinum Card from American Express OPEN, you can enjoy over 30 premium benefits to help power your business. Including, 24/7 customer service.
LEARN MORE & APPLY | |  |  |  |
  - Bluefly launches Bella & Clive flash-sale site
Online retailer Bluefly launched a flash-sale fashion site this week that will compete with existing upscale players including Gilt Groupe and HauteLook. Bella & Clive will host daily designer events featuring curated collections not found on other sites, a spokeswoman said. Women's Wear Daily (subscription required) (12/12) - Coach opens online pop-up in China
Coach launched a temporary online store this week on China's Taobao Mall, a monthlong experiment aimed at offering the luxury brand insight into the shopping preferences of China's consumers. The move comes as Coach gears up to open 30 brick-and-mortar stores in China and plans to grab 10% of the luxury handbag market there by 2014. Women's Wear Daily (subscription required) (12/12)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
- Paid search drives in-store sales
A significant number of consumers who click on paid-search and display ads to get product information ultimately buy the item at a brick-and-mortar store, but marketers running the campaigns are typically only compensated for online sales. A study from RevTrax shows that multichannel merchants that don't factor offline sales into their calculations undervalue the returns on paid-search by as much as 85%. MediaPost Communications/Online Media Daily (12/12)  | Shop.org Spotlight | | | |
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Asaf Moses co-founded UPcload in Berlin two years ago, in large part as a response to his frustration with finding that the clothing he bought online didn't fit properly. The company, whose name is a combination of the words "upload" and "clothes," lets shoppers take precise measurements using a webcam. 
This holiday season, nearly one-third of shoppers will buy electronics or computer accessories. Source: 
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