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| News about digital retail commerce |  |
| E-commerce Holiday Update |  |  | | - Amazon aims to keep toys in stock
Some retailers are running out of toys on their websites; however, Amazon remains almost fully stocked, according to an analysis by Bloomberg. Target's website had the highest number of out-of-stock toys at 46% of the 116 items studied, while Amazon was out of only two of the 116 items. Pittsburgh Tribune-Review/Bloomberg (12/10)      - Bergdorf Goodman makes merry with Google +
 Bergdorf Goodman has added social network Google+ to its holiday marketing campaign, using the tool to connect with tech-savvy affluent shoppers who frequent the company's New York City flagship. Bergdorf is sharing exclusive holiday sneak peeks and themed content on its Google+ page that's designed to drive shoppers to the store. Luxury Daily (12/12)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! | | Seasonal Trends | | | | - "Ugly Christmas Sweater" searches drive holiday traffic online
Kitschy sweaters with reindeer, snowmen and other holiday decorations are so out they're in, and the search term "Christmas sweater" is driving traffic to sweater-selling retailers including J.C. Penney, Kohl's and The Sweater Store. Wal-Mart's and Target's sites are also pulling traffic from sweater searchers, even though they don't stock the garments. Multichannel Merchant (12/12)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. | | Resources | | | | - Most standard shipping deadlines for Christmas delivery extended to Dec. 20
Thanks to a calendar shift, procrastinators this holiday season will have a few more days to think about finding the perfect gift before buying online. According to Shop.org's eHoliday Survey, conducted by BIGresearch, almost nine in 10 retailers' standard shipping deadlines for Christmas delivery will expire before or on Tuesday, Dec. 20. Shoppers will also have the added advantage of shopping online as late as Dec. 23 as 5.3% of retailers say they will offer upgraded expedited shipping promotions up through that date. Read more. - NRF SVP goes mobile while he holiday shops in-store
From Brookstone to Godiva, retail companies know mobile is the way of the future. NRF Senior Vice President Mike Gatti and CBS reporter Lesli Foster shopped together in Pentagon City Mall to test the theory that mobile commerce tactics played a major role in this year's holiday marketing strategy. In a recent TV segment, Mike and Lesli maneuver their way through myriad QR codes, e-gift cards and coupons. Watch the video. Retail's BIG Blog (12/5) | | |
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com
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